Get All Access for $5/mo

When Marketing to Men, Keep These 10 Stats in Mind (Infographic) A look at the different patterns in the purchasing behavior of men.

By Brian Honigman Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

If your target customers are men, understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services. But it isn't always easy.

There are a number of misconceptions regarding how and why different types of men shop, and what they're shopping for. For instance, many people believe that men don't search for bargains, which isn't completely true. After looking at statistics from a variety of sources, men do look for bargains -- they simply have a different approach than women.

Men, especially young dads (age 25 to 40 years old), are influenced by results from the major search engines, according to a report from Microsoft. Business owners should focus on building an effective mix of search engine optimization (SEO) and pay-per-click (PPC) tactics to market your business effectively within the search results.

And most men use social networks when researching products, according to a survey of 1,000 social-media users by New York City-based performance marketing services firm Performics. The lesson: utilize social media to tell the story of your business and products to give men the insights on what your company offers over your competitors.

For your business, you'll want to gather the appropriate data to alter your shopping experience -- online and offline -- to best suit the male demographic. With that in mind, consider these 10 statistics that highlight different patterns in the purchasing behavior of men:

When Marketing to Men, Keep These 10 Stats in Mind
Brian Honigman

Content Marketing Consultant & CEO of Honigman Media

Brian Honigman is a New York City-based content marketing consultant and CEO of Honigman Media, a consultancy offering both content strategy and content creation services. He is a regular contributor to the Wall Street Journal and other publications.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Legal

Relocating Your Business Can Be Complicated — Here's Your Step-by-Step Guide to a Seamless Move

If you've decided to move your business to another state, there are specific processes to follow. Here's how to do it right.

Business News

Tesla Now Has Nearly 800 New Jobs Open — Up From Only 3 Roles in May

The job openings could indicate where Elon Musk wants to steer Tesla next.

Marketing

Don't Copy Big Brands to Increase Your Sales on Amazon — Do This Instead

I'm an Amazon Consultant, and if you want explosive growth, don't look to the big brands' listings for answers. Here's what you need to do instead.

Leadership

Build These 10 Habits to Become a True Leader (and Not Just a Boss)

This article explores the distinction between being a boss and being a leader, outlining ten key habits that transform mere management into true leadership.