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Champions of Customer Service zendesk

Think Emotion-Driven Decisions Are Bad? Behavioral Economists Disagree.

When it comes to strategy, "emotion" is a dirty word. But experts say the data shows you should embrace your feelings when making tough calls.

Hamza Mudassir

Talking About Mental Health With Your Employees Isn't Enough. Here's How Six Founders Are Making a Real Difference.

It's a buzzy topic, but making a difference in your workers' lives requires more than having a conversation.

This is What It's Actually Like to Work a 4-Day Workweek

We talked to founders of three companies that made the leap.

Jason Feifer

This Founder Wanted to Infuse a Marshmallow With Chocolate, for a Better S'More. He Had No Idea How Hard That Would Be.

Michael Tierney, the founder of Stuffed Puffs, learned that sometimes the simplest problems are the most complicated ones to solve.

Liz Brody

The CEO of GoDaddy's Secret to Creating a Culture of Experimentation

You can't just encourage people to try things nilly-willy, says Aman Bhutani. Effective experimentation requires a system.

Jason Feifer

How To Do The Best Business Development Within Client Services

Get to the point where you can readily reject clients that don't fit within your company's ethos, thereby allowing more time to focus on the brand itself.

Drew McLellan

What To Consider When Hiring A Branding Expert

Everything to think about before committing on a consultant or agency.

Tatiana Dumitru

Does Creativity Repulse You? Research Suggests It Might.

Uncertainty is part of any creative process, but humans are hardwired to avoid the discomfort of doubt.

Matt Richtel

Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable

Many of the inventions that changed our world were useless for a long time.

Jason Feifer

The Secret Formula for Writing an Inspirational Quote

Inspirational sayings don't have to be, well, "inspired." Knowing what will resonate with others is an art and a science.

Britta Lokting

Prioritize Cybersecurity as Your Organization Taps the Cloud

The threat landscape is expanding rapidly as companies navigate challenges brought on by the pandemic. 

Scott Lundgren

Navigating Meta's Mixed Messages

How to start betting on Facebook's Meta'ing.