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Marketing

The Unexpected Rise of Micro-Influencers and Their Impact on Marketing

Here's how micro-influencers were able to make a place of their own in the digital space

Growing a Business

How to Prepare Your Product Business for a Recession

If you're a product-based business and nervous about a potential recession, this is how you should prepare.

Thought Leaders

8 Tips Introverts Need to Network Effectively in 2023

If you are an introvert and don't want your communication style and socializing skills to stop you from networking like a pro, the great news is that you could actually have an advantage.

Culture

The Secret to Succeeding at Your New Job Isn't What You Think

It's easy to sacrifice your freedom and work-life balance in your first 90 days to make a good impression. However, setting boundaries from the get-go will ensure longevity and success at your new company.

Culture

4 Hidden Dangers of Working Remotely

While a remote work lifestyle can be desirable, there are several possible dangers that need to be considered.

Growing a Business

Is Your Client Actually a Nightmare? Watch Out for These 3 Red Flags.

Not all clients are good clients — or worth your time.

Productivity

Employees Are 45 Minutes More Productive Each Week Thanks to This Divisive Work Environment

This time-saving workplace policy means employees spend more time being productive each week.

Marketing

5 Untapped Marketing Strategies Only a Select Few Use in B2B

When you're selling to another business, there are more decision-makers involved in the sale — and more room for questions and rejections. Here's how you can stand out from the competition with strategies only some in the industry are utilizing.

Marketing

7 Ways to Integrate PR Into Your Daily Marketing Activity

Small business owners can integrate low-cost PR techniques into their daily marketing activities.

Thought Leaders

12 Ways You Can Immediately Start To Motivate Your Employees

Follow these tips to ensure your employees feel seen and recognized.

Starting a Business

Is Your Small Business Adequately Insured? Many Owners Don't Know

Every small business needs an insurance to protect itself against unprecedented events. However, many small business owners often neglect the importance of having an insurance.

Living

These Are the 10 Most Difficult Conversations to Have in the Workplace — And How to Handle Them

It's tempting to put hard discussions off, but procrastinating can make things worse.

Leadership

This Entrepreneur Turned His 'Emotional Rock Bottom' Into an Empathy Movement, Fueled by a Thought-Provoking Card Game That Sold Out in 5 Days

Michael Tennant is the founder of Curiosity Lab, the idealistic marketing group that generated more than $400,000 in revenue in six months and has grown 500% year over year.

Career

If You Use Any of These Coded Words at Work, Your Colleagues Probably Don't Trust You

Translation and language expert Ingrid Christensen reveals why the words we use matter, especially in the workplace.

Social Media

Want To Go Viral? Create Something That Evokes This Feeling

You know it when you see it, and you don't have to be a comedic genius to make it work for you.