📺 Stream EntrepreneurTV for Free 📺

A World Renowned Chef and Spice Blender Shares His Recipe for Success Lior Lev Sercarz tells Jessica Abo how his life experiences inspired him to start his own biscuits and spice shop.

By Jessica Abo

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In William Cowper's poem "The Task" (1785), he wrote: "Variety is the very spice of life / That gives it all its flavor." For chef and spice blender Lior Lev Sercarz, those words have extra meaning. The owner of La Boîte, a biscuits and spice shop in New York City, Sercarz has been featured in numerous publications from The New York Times to InStyle. Sercarz says when he traveled to South America he further developed a passion for cooking and world cuisines. He enrolled in culinary school at the acclaimed Institut Paul Bocuse in Lyon, France and did an externship with chef Olivier Roellinger.

After bringing his understanding of spice blending to New York in 2002, Sercarz worked with chef Daniel Boulud as a sous chef and catering chef at his flagship restaurant, Daniel. Since launching his own company, Sercarz has produced a cookbook entitled The Art of Blending. Last year, he published The Spice Companion, a distillation of his 30 years of experience. Jessica Abo caught up with Sercarz inside his shop to get his advice for those going against the grain.

Related: Artist Who Bares Mastectomy Scars Creates Multi-Media Documentary Project to Support Anyone Making a Big Life Decision

Watch more videos from Jessica Abo on her YouTube channel here.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jessica Abo

These Dads Are Trying to Make Brain Nutrition Accessible to All

How to Find Balance When You're a Startup Founder

How This Company is Trying to Help Mainstream Users Navigate the Web3 Economy

How to Maintain Your Integrity While Keeping Up With a Rapidly Changing Environment

Editor's Pick

Leadership

We've Normalized Testing Our Employees. But Why Don't We Test Our Leaders?

Here's how leaders can grow and improve their leadership and management skills.

Living

This Wine Assortment Can be a Great Mother's Day Gift for $65

Treat your mom to an amazing selection of reds, whites, and a bottle of bubbly with this limited-time Mother's Day discount.

Leadership

The Real Reason You Struggle With Accountability — and What You Can Do to Master It

Uncover how to stop sabotaging your own success, and discover practical steps to mastering accountability.

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.