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How Imagination Can Accelerate Performance Plus, did you know that Martin Luther King, Jr. used a pair of nonprescription glasses to boost his confidence?

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Todd Herman, author of The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, provides insights about how creating an alter ego or persona for yourself that allows you to suspend any disbelief you might have about yourself and excel. Herman shares an unexpected story about how Martin Luther King Jr. used a pair of nonprescription glasses to build self-confidence.

Herman and host David Meltzer share personal examples of alter egos they've created throughout their lives, both personally and professionally, and how they used totems and artifacts to help them complete their transformations.

Related: How to Apply Military Intelligence to Entrepreneurship

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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