Get All Access for $5/mo

Now Is the Best Point in Time to Become an Entrepreneur Many of the relevant industries and companies that we see now didn't even exist 10 years ago.

By Salvatore Buscemi

Opinions expressed by Entrepreneur contributors are their own.

We're in the middle of the richest time in human history.

Half of the relevant industries and companies that we see now didn't even exist just 10 years ago. It's been transformative. Money moves faster now, and companies sell faster now.

And that wealth effect has transcended to millions of ordinary people globally have been beneficiaries just by standing in the wake of decentralized and digital commerce.

But deep below the surface, there is much more that's happening. Looking back after two years, the pandemic was the catalyst for a lot of personal and societal changes.

Related: The Key to Staying Positive in the High-Pressure World of Entrepreneurship

The impact of the pandemic

For professionals, the pandemic created a new movement initiated by the new work-from-home white-collar norms; this entrepreneurial class has formally splintered from the middle-class. For the motivated who wanted to start a business, they suddenly realized that it's never been easier before in the history of humanity to start a business and generate revenue on your own.

Yesterday's entrepreneurs had to worry about operating capital, getting started, finding clients and customers. To bring a product to market was expensive and one failure could wipe you out. Today's entrepreneurs can test messages, products and pictures on social media, get an immediate response and change course immediately. We see this with politicians more and more now, too.

Today, it's not about making a new widget. It's almost all about owning your media. Case in point, one of the new entrants to NFL ownership happens to be hip-hop mogul Jay Z, and he got there by not being shy, nor by taking any company public. Well, yet.

Related: Understanding Cultural Entrepreneurship

The middle class has a resume. Entrepreneurs have a brand.

Media in general has been a tremendous wealth creator for most. Think about it: Owning your media is perhaps one of the easiest levers of socioeconomic mobility readily available to the poor and middle class. That's very different than it was in the '60s and '70s. Back then, if you had a Ph.D. or an MD, that amounted to a much higher social status and that mobility was all but certain. You were a professional, and that meant there was a market for your specialized skillset.

Which begs the question: Does this new entrepreneur class have a different set of values from the middle class that is left working in cubicle still working for a salary? Certainly. Because the entrepreneur has a brand, which is a function of their value system. Their brand is their promise, and that is what drives the foundation for influencers today.

White-collar workers, on the other hand, don't have a brand. They have a resume with limited skills that they've been pigeonholed into.

Influencers today have a higher status amongst their middle-class brothers and sisters because they control and monetize their media. Like a business. If you have 3.5 million followers on Instagram, then you're monetizing that at any and every available moment you can. The skills are in the salesmanship, marketing and branding. If you find a way to engage with people in a way that makes them want to pay you, that is a fundamental human transaction.

To these emerging and established entrepreneurs, the only math that matters is when it shows up in their bank account.

Using Web 3.0 as a proxy, it is easier to sell just about anything today than ever before. Decentralization finance and other innovative structures are only going to make this even easier. Kids today will not be compelled to work in an office environment unless compelled by their parents' aspirational ego, because those kids will look at white-collar middle management jobs in corporate America the same way we look at coal miners back in the 1920s: frightened, muted but much more indebted.

They say that there's never a right time to start anything. While that's true, today it's never been easier to create your own leverageable brand or business.

Related: 4 Entrepreneurship Lessons You Won't Learn In a Classroom

Salvatore Buscemi

CEO and co-founder of Dandrew Partners

Salvatore Buscemi is the CEO and co-founder of Dandrew Partners, a private family investment firm. He is author of "Making the Yield: Real Estate Hard Money Lending Uncovered" and "Raising Real Money: Real Estate Funds Uncovered" and his most recent work, "Investing Legacy: How The .001% Invest."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Why Does Taylor Swift Keep Stopping Her Shows Mid-Song? It's Actually a Great Lesson in Leadership.

Taylor Swift has paused nearly half of her shows while on the European leg of her Eras tour, and the reason is something leaders can learn from.

Side Hustle

This Mom Started a Side Hustle on Facebook — Now It Averages $14,000 a Month and She Can 'Work From a Resort in the Maldives'

Heather Freeman was searching for a way to make some extra cash — and her cousin gave her a great idea.

Business News

How to Start Your Dream Business This Weekend, According to a Tech CEO Worth $36 Million

He started his now 14-year-old company in one weekend for $60 — it made $300,000 the first year, and $3 million the second.

Leadership

The 4 Pillars of Leadership Success

Being a good leader can feel like an abstract goal, but it doesn't have to be. Here are the four pillars that I believe are the foundation of effective, successful leadership.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

Fully Promoted Franchises are the Worlds Largest Providers of Promotional Products!

Fully Promoted is a multi-faceted franchise opportunity, giving owners the chance to offer offer a complete marketing solution using a combination of branded apparel and promotional products to businesses, schools, and other organizations in their communities.