You can be on Entrepreneur’s cover!

This Entrepreneur's Near-Death Experience Revealed Her True Purpose The decision to live requires we next decide what to do with out lives.

By Darrah Brustein

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.


Jules Schroeder, founder of CreateU, discovered her purpose after a near-death experience she had after a wakeboarding accident in the summer of 2015. A seasoned entrepreneur with a handful of businesses under-her-belt (having started in her teens and now just in her 20s), Jules tells us about the unusual birth of her company.

"We had a conversation. It said that I had more work to do in the world and asked me if I wanted to do it. I said that I only wanted to do it if my body worked," she said.

Jules recounted that in December of 2013 she was skiing 26 mountains in four countries within 30 days alongside her then-business partner and boyfriend. Together with a third partner, they ran a successful publishing company.

Two weeks after returning from the trip, she found out that the third business partner had embezzled $200,000 and overnight, she was that much in debt. Soon thereafter, the company went under and she also ended the relationship with her boyfriend. She said that over the course of eight months, she lost everything that was important to her: savings, relationship and the business.

Related: 5 Tips to Avoid Employee Embezzlement

During some time off to reconnect with herself after those losses, she went to do one of her favorite things: wakeboarding. An hour after she caught the edge of the wake, she began to feel tingly and then numb. The next thing she remembers is being in-and-out of consciousness in the hospital while getting an MRI.

What came next she vividly remembers: "A white figure came towards me with a black shadow council of six. I wasn't scared. It was beautiful, peaceful, the most love I have ever been present to." They asked her what she previously stated about being up to do more work in the world and her agreeing if she was in good physical shape. She was then "zapped back into her body" and felt her neck heal.

"Something happened to me in that hospital room that I can't explain. Who I was before and who I am now are different. The things that used to matter now don't."

Within two weeks, things started to connect in her mind about the issues that exist in our higher education system like rising college tuition, $1.2 trillion in student loan debt, four out of five students graduating without jobs and 70 percent of workers feeling unhappy and under prepared.

She realized she needed to help people monetize the things they love by creating "a one-year online education program that focuses on learning the specific skills you need through classes, mentors and experience, to create the career and lifestyle you want." Things continued to effortlessly unfold before her to make each step work.

Related: How to Read the 3 Signs Telling You Your Purpose in Life

Sometimes it takes things like an accident to wake us up to what we are designed to create and for Jules, that's CreateU. She says she no longer has a fear of death because she feels like she is using her life well to offer this service and positively disrupt the higher education system. And now she's helping others to use their lives to do what they feel is their purpose. My hope is that Jules' extreme story can serve as inspiration to you to tune into your purpose with your business. Here are a few tips to consider from Jules' story:

1. If things aren't working out in your current business (like a partner embezzles more than the company can withstand), don't hold on if it doesn't make sense. Take the steps you need to close your doors, not hold onto anger or resentment, and begin to move forward.

2. Take time to reconnect with who you are and what your gifts are. Is the business you're operating tapping into that?

3. It doesn't require an embezzlement or a near-death experience for you to get direction. Be open to ideas and types of businesses or industries which may never before have crossed your mind. "Go with the current," as Jules did. When things are coming together with ease, that's typically a good sign to proceed. Create spaces for stillness so you can identify these ideas and movements of the current.

Related: The Dos and Don'ts of Starting a Purpose-Driven Business

Darrah Brustein

Founder of Equitable Payments, Network Under/Over 40, and Finance Whiz Kids

Darrah Brustein is a serial entrepreneur and networking guru who's founded Equitable PaymentsNetwork Under 40 and Network Over 40.  She also authored Finance Whiz Kids to teach children financial literacy through fun and engaging illustrated stories.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.


94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.


6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Growing a Business

Looking to Achieve Your Goals But Don't Know Where to Start? Try These Proven Goal-Setting Strategies.

Find a more effective way of creating – and achieving – your goals. Get clear on your vision, make your plan, take action, reassess and then revise.