3 Ways to Stay Motivated to Lead Your Business

Being a business owner has its indisputable benefits, but it is a grind and you constantly need to remind yourself why you decided to become an entrepreneur.

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By Deborah Mitchell • Mar 9, 2015

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Richard Branson, founder of Virgin Group, has said in interviews, "My biggest motivation? Just to keep challenging myself."

Long after the thrill of starting a business is gone and you are immersed in the daily challenges of being an entrepreneur, it is easy to lose the motivation to keep going. Being a business owner has its indisputable benefits, but it is a grind and you constantly need to remind yourself why you decided to become an entrepreneur.

Related: Psychological Momentum Doesn't Just Help Sports Team, It Works for Entrepreneurs, Too

Long-established business mogul Branson may have it easier than most entrepreneurs, but here are three ways to keep yourself motivated, regardless of the size of your company:

1. Remind yourself of your desire to achieve.

A successful entrepreneur's number-one asset is perseverance. When I asked around to learn about what keeps entrepreneurs motivated, ambition and perseverance are two words that kept coming up. The need to achieve and succeed prevented them from giving up after every failure and fueled their drive more than any other factor.

If you find it challenging to maintain your morale in the long run, look around you and identify the people who make up your success team. Whether it's an older mentor who keeps you in line with your goals, or a younger entrepreneur who inspires you and fuels your energy, surrounding yourself with business cheerleaders helps turn every setback into a lesson, not a disappointment.

2. Set realistic goals.

If you are running a startup and your goal is to make a million dollars this year, then you might be setting yourself up for disappointment. Instead, set several smaller, measurable milestones so that you can track your progress.

Related: 5 Reasons Heartbreak Is Good for Entrepreneurs

Create a big-picture strategy for your company, and set realistic business goals on how to achieve them. Everything from creating useful partnerships, networking, marketing, ramping up your social media, or even hiring good employees takes time. Establish a plan and be prepared to tackle it one day at a time.

When you achieve the smaller goals, pat yourself on the back.

3. Take care of yourself.

Yes, having your own business means you're invested 24/7, but invested and overworked are two different things. There is nothing more daunting than spending your day alone in your home office. Make time to take care of yourself.

Business owner Sharon Middendorf says what keeps her motivated is "ambition, exercise and meditation. This inspires and guides me through the days."

Set regular times during the week to unplug, hang out with family and friends, sign up for a gym, take walks, read or watch TV. If possible, take a vacation! This gives your brain time to rest, recalibrate and be ready to run a successful business.

Related: 5 Ways to Remind Yourself How Powerful You Really Are

Deborah Mitchell

CEO & Founder, Deborah Mitchell Media Associates

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates she will create your online personality with a customized website, book you on the right television show, manage your social media profiles and finally connect you with the best and brightest digital influencers. Mitchell is author of So You Want To Be On TV

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