Get All Access for $5/mo

A Former NFL Plays Says 'Indentity Shifting' Is the Key to Success On the latest episode of The Jeff Fenster Show, Anthony Trucks says you need to change how you think about yourself to change your fortune.

By Jeff Fenster

Key Takeaways

  • Anthony Trucks joined the podcast to talk about his formula for success.
  • Trucks emphasized the importance of staying in motion, identity-shifting, and doing 'dark work.'
  • Trucks also engages in a grueling fitness program called 'Seventy-Five Hard.'

Opinions expressed by Entrepreneur contributors are their own.

Anthony Trucks is a successful entrepreneur and former NFL player. His success formula revolves around taking immediate, decisive action and striving to get one percent better every day.

On a recent episode of The Jeff Fenster Show, he shared his inspiring journey and provided valuable insights on achieving greatness. Here are some key moments from the interview.

Always be in motion

According to Trucks, success is not a result of luck or talent alone but rather the outcome of hard work and consistent action. He emphasizes the importance of being in motion and constantly seeking something more.

"Humans are happiest when they're in motion, when they're seeking something," he says.

Adopt a new identity

One of the critical concepts Trucks introduces is the idea of making an identity shift. He believes that to achieve success, individuals must declare a new identity and align their actions with that identity. He also highlights the significance of having a coach or mentor who can guide and support you on your journey, helping you reach your goals faster.

Do 'dark work'

Truckst talks about the importance of dark work, which he describes as the behind-the-scenes effort necessary for success that often goes unnoticed. He encourages individuals to embrace their dark work by first going dark and then reading their dark work declaration out loud. This practice helps individuals draw on their inner strength and determination during defining moments.

Get an accountability partner

When faced with challenges, Trucks advises finding an accountability partner. He believes that having someone to hold you accountable and provide support can make a significant difference in maintaining momentum and achieving long-term success.

Engage in intense exercise

During the interview, Trucks also shares his experience with a challenging fitness program called "Seventy-Five Hard." This program requires participants to complete 45 minutes of exercise every day, drink a gallon of water, and make no exceptions. He highlights the importance of discipline and identity-shifting to succeed in such demanding endeavors.

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Stitcher

Jeff Fenster

Founder, Everbowl

Jeff Fenster is an award winning entrepreneur, best selling author, podcast host and expert in relationship capital.

His entrepreneurial success is vast - ranging from a quick serve restaurant chain, payroll and HR company, digital marketing agency and a construction company. But no matter what venture Jeff pursues, he lives by the principle of putting people first.

He was named a Empact100 Showcase Top 100 Entrepreneur in 2013, 2019's Top 40 Executive Under 40 by the San Diego Business Journal, and a Top Entrepreneur to Watch for 2020 by Thrive Global.

Jeff’s acclaimed podcast, The Jeff Fenster Show, features successful entrepreneurs, celebrities and athletes sharing their insights and stories of success. Today, Jeff speaks around the country on entrepreneurial mindset, authentic networking and vertical integration.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jeff Fenster Show

Here's How to Write Your Own Formula for Success

Try This Breathwork Technique to Unlock New Ways of Problem-Solving

How His Experience As a Teenage Father Fueled His Drive to Become a Successful Entrepreneur and Help Others

Buying and Selling Tips From a Guy Who Has Helped People Flip Over $100 Million in Real Estate

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.


This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.


Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.