8 Costly Startup Expenses That Are Actually Worth the Investment Not willing to spend any money to grow your startup? Think twice about these things.

By Sujan Patel

Opinions expressed by Entrepreneur contributors are their own.


Many entrepreneurs believe that bootstrapping is the best way to start a company, giving you the freedom you wouldn't have if you had to report every expense to a venture capitalist or angel investor (though that's not to say those parties aren't concerned with costs either).

However, some expenses are important -- even when they're costly. Here are eight in particular that are actually worth the investment.

1. Free swag

OK, I'm sure this isn't the first thing you were expecting to see on this list. But the simple truth is that giving away free company T-shirts helped me generate more than $500,000 in revenue, as I was able to use the T-shirts as a way to strike up business conversations, get noticed by large companies and grow my brand recognition.

It's hard to come up with ways to share your company that people will pay attention to. This is where free swag can be so valuable. So spend a little cash and you'll reap amazing rewards.

Related: First-Time Business Owners: A Brief Guide to Tax Filings

2. Powerful data analytics software

Many of you know that I'm a huge proponent of testing. You can't improve what you don't measure, and you can't measure unless you test. As a result, I strongly recommend spending money on robust data analytics software from the start.

Analytics helps you understand which things that "should work" simply don't. As a data-driven business owner, you'll want to analyze numbers from dozens of different sources to create an informed viewpoint. Powerful data analytics software makes this possible.

3. Legal advice

Lawyers aren't cheap, but for a startup, good legal advice is essential. Find a lawyer who specializes in your type of business and pay for the advice you need to keep everything above board. In 2011, statistics gathered by VentureBeat showed that new Silicon Valley startups spent an average of around $80,000 on legal advice. It's likely even more now.

Having good legal advice may be expensive now, but making a legal mistake can easily cost you much more in court fees. It could even bankrupt your company.

4. Financial advice

Unless you're going into the financial planning business, your expertise probably lies elsewhere. As a result, it's important to pay what you need to secure good financial advice.

Having an accountant or tax attorney set up your books and help you understand what needs to be tracked will help you secure future funding and save you untold trouble and headaches down the road. Don't underestimate the importance of a long-term financial plan on your company's success.

5. An accountant

I won't bore you with details, but suffice it to say that Uncle Sam wants his portion of the pie. It can be very hard to set aside the necessary money for your taxes, and even more confusing to identify all of your valid tax deductions. Don't throw money down the drain, and don't anger the IRS -- spend some cash on a good accountant.

Most accountants will be able to meet with you by the hour to give you advice on deductions and documentation. Then they'll charge a fee each year to complete and file your taxes. It's that simple, and it's worth it.

Related: Boost Productivity With These 4 Tips for a Paperless Workplace

6. Market research

A survey of more than 100 entrepreneurs of failed startups found that 42 percent attributed their failure to a lack of need for their product. Don't waste time assuming you know who your target is and what they need -- spend the money to really find out.

Market research can be time-consuming and expensive, but rolling out a product or service to an untested market is even more so.

7. Customer service

The value of good customer satisfaction can't be overemphasized. A survey reported in Marketing Metrics of almost 200 marketing managers revealed that 71 percent found customer satisfaction to be a key metric in managing their businesses.

Customer satisfaction is a leading indicator of customer loyalty, reduces customer churn rates, increases the lifetime value of a purchaser and improves word of mouth as a key differentiator of your company. Spend the money to get good customer service -- it'll more than pay for itself in the long-run.

8. Technical support

As a founder, tech may not be your thing. Even if it is, you may still want to outsource some (or all) of your in-house technological needs. Keep what you're good at and passionate about, but outsource the parts of your technology that you need to run on autopilot so that you can tackle bigger priorities.

The hours you'd spend doing server maintenance and building your own website are better invested in your core competencies. Having your technology run smoothly is essential to business success. As a result, it's worth the money to pay for great technical support.

Having a startup is an exciting adventure, and many founders find themselves bootstrapping the early part of their company's growth. There's nothing wrong with that -- just make sure you're willing to spend money where it matters. The eight expenses above are definitely worth the investment.

What costly expense is essential to your startup? Share your experiences by leaving a comment below.

Related: 3 Important Burn Rate Considerations for Every Business

Wavy Line
Sujan Patel

Entrepreneur and Marketer, Co-founder of Web Profits

In his 14-plus years as a marketer and entrepreneur, Sujan Patel has helped hundreds of companies boost online traffic and sales and strengthen their online brand reputation. Patel is the co-founder of Web Profits and Mailshake.

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics


The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.

Business News

The World's Richest Man Just Surpassed a $200 Billion Fortune

Bernard Arnault is just the third man in history to reach this landmark.


'That '70s Show' Star Convicted on Two Counts of Rape. He 'Drugged' His Victims.

Danny Masterson was accused of forcibly raping three women at different times between 2001 and 2003. The jury reached a verdict on two counts but was deadlocked on the third.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Business News

Raccoon Adorably Orders A Donut From Dunkin' Drive Thru: 'Little Gentleman'

The hilarious clip has garnered over 21.3 million views on TikTok.

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.