Get All Access for $5/mo

Google's Next Plan: Making Drone Delivery a Reality The tech giant recently completed test flights in Australia with a drone that hovers like a helicopter and flies like a plane.

By Benjamin Kabin

Opinions expressed by Entrepreneur contributors are their own.

Although it's been rumored in the past, Google finally acknowledged that it's been working on a drone-based delivery service program this week.

The program, called Project Wing, is the latest revelation from Google X, the technology company's experimental research department responsible for Google's self-driving car and Google Glass.

Related: How Google Is Taking Over Our Lives

After two years of research, the company conducted dozens of flight tests on its new unmanned aerial vehicle in a rural part of Queensland, Australia, according to a detailed report in The Atlantic.

The vehicle isn't like most of the small-scale drones we're familiar with, which typically operate like a helicopter with several rotors. Instead, it's a plane-helicopter hybrid called a "tail sitter."

The aircraft takes off vertically before changing its orientation to fly forward. When making a delivery, the drone becomes vertical once again to hover in place before dropping its payload on a string, slowing just before it hits the ground several hundred feet below.

At the end of the Wing's tether is a device Google calls the egg, which insures that the package is safely on the ground and detaches before beaming back up to the mothership.

Project Wing is being led by MIT roboticist Nick Roy. "Sergey [Brin] has been bugging me, asking, "What is it like? Is it actually a nice experience to get this?' and I'm like, "Dude, I don't know. I'm looking at the screen,'" Roy said about receiving a drone-delivered package.

Related: This Startup Aims to Warn You About Spying Drones

After seeing a drone in action, delivering dog treats to another man on a cattle ranch Roy said the experience was "delightful."

As with Google's self-driving car, drone delivery for the masses doesn't appear to be in our immediate future. Google says it doesn't have a reliable order system in place. Even if it did, it still wouldn't be allowed under regulations from the FAA.

That hasn't dampened Google's enthusiasm for the project. Teams are developing an order system, refining the egg delivery mechanism and soon, another team will likely be lobbying for regulatory changes that could allow customers to receive their products minutes after they order them.

Related: Drone Freaks Out Airline Pilot, Sparks Cry for Regulation

Benjamin Kabin

Journalist

Benjamin Kabin is a Brooklyn-based technology journalist who specializes in security, startups, venture capital and social media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

5 Strategies That Helped Me Achieve 10x Returns on My Marketing Efforts

These five marketing tactics have delivered remarkable returns for my business.

Science & Technology

AI for the Underdog — Here's How Small Businesses Can Thrive With Artificial Intelligence

How small businesses can harness the power of AI to streamline operations, enhance customer experiences and drive growth.

Business News

'Let It Go': A Couple Has Spent $400K Suing Disney After Being Banned From the Park's Exclusive 33 Club. Social Media Reactions Have Not Been G-Rated.

After getting banned from the exclusive members-only club for alleged bad behavior, a California couple has spent a fortune trying to get back to paling around with Mickey.

Side Hustle

How a History Student Turned Her Side Hustle Into a Startup That's Raised $7 Million: "People Always Tell Me, 'I Thought I Had to Major In Computer Science to Be an Entrepreneur'"

Audrey Wisch never imagined she'd be one of those kids who dropped out of college to grow her side hustle into a startup. But with the help of AI, her "human-centric" service is scaling up.