How You Can Use the New Facebook Update to Your Advantage Ben Angel spells out some tips to properly maximize the platform's latest update.

By Ben Angel

Opinions expressed by Entrepreneur contributors are their own.

In this first installment of Ben Angel's tutorial on Facebook's newest updates, the Entrepreneur Network partner breaks down how the changes can help improve your advertising strategy.

One of his tips it to focus on Facebook engagement. Engagement on your page has a direct correlation to how well your Facebook ads will do. Also, as commonly understood, if your Facebook ads look more like native content then there will most likely be more engagement. Facebook quizzes are another ad form Angel prefers.

Some other tools Angel recommends include exploring Instagram stories, Facebook video ads (concentrating on optimizing the video format), and also exploring the conversational potential of chatbots.

Angel, who is a big proponent of using data, also sees the benefit of testing and measuring different strategies in copy and visuals. Finally, don't make assumptions. By always thinking of your advertising concept in an analytical sense, you will be less focused on the reputation of the social media giant as a whole.

Related: Powerful Productivity Tips to Get More Done in Less Time

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Ben Angel

Entrepreneur Network Contributor

Tackle AI's toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, "The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World." Click here to download your 'Free AI Success Kit' and get your free chapter from his latest book today.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Ben Angel

Unleash Unshakable Confidence in 7 Days: The Neuroscience-Backed Blueprint

How to Start a 'Million Dollar' Morning Routine

Alarming New Data: 75% of Workers Say AI Is Hurting Productivity. Here's Why and What to Do About It.

Business News

Here Are the 10 Highest-Paying Jobs with the Lowest Risk of Being Replaced By AI: 'Safest Jobs Right Now'

A new report from career resources platform Resume Genius finds the top 10 AI-proof careers expected to see the most growth within the next decade.

Science & Technology

How I Went From Side Hustle to 7 Figures Using These 4 AI Tools (No Tech Skills Needed)

Scale faster, work less and grow a 7-figure business — no team needed.

Health & Wellness

How Mastering Your Nervous System Boosts Leadership Presence and Performance

Discover a modern leadership system designed to boost your effectiveness, reduce stress and bring more clarity and joy to how you lead.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Real Estate

Why Buying a 'Second Home' First is the New Way to Build Wealth — and Enjoy Free Vacations

The dream of owning a home has never felt more out of reach. So, a growing number of aspiring homeowners are making an unconventional choice.