📺 Stream EntrepreneurTV for Free 📺

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Hosting webinars. Blogging. Social-media marketing. No matter what avenue you take when it comes to marketing your business, make sure that everything you do adds value for your customers -- in their personal or business lives.

That was the big takeaway from the fourth installment of our Google Hangout Series, "The Best Marketing Advice You're Not Following." We chatted with a pair of digital marketing experts from our Team Digital:

If your goal is to engage your fans over social media, or generate sales, or position yourself as an authority, these things can be accomplished if you provide value and a reason for people to interact with your brand. "It's important for entrepreneurs to know what their vision is and what the end result will be," Howes said.

And when providing that value, it's also important to do it with flair and a voice that represents your brand. "When a company becomes a personality, that's when I become a fan for life," Howes said.

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Had a Side Hustle Driving for Uber When a Passenger Gave Him $100,000 — Now His Company Is On Track to Solve a Billion-Dollar Problem

Joshua Britton is the founder and CEO of Debut, a biotechnology company that's doing things differently.

Business News

A National U.S. News Outlet Is Hiring a Full-Time 'Lauren Sánchez Reporter'

The Daily Beast's new chief content officer, Joanna Coles, revealed the senior reporter opening on Instagram.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Health & Wellness

You Won't Be a Successful Entrepreneur Until You Adopt These 3 Habits

Being an entrepreneur is a marathon, not a sprint!

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.