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When Is the Best Time to Post on Facebook? The simple answer? It depends on your audience.

By Neil Patel Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

When is the best time to post on Facebook? Well, unfortunately (or fortunately, depending on your perspective), there's not one magic answer. Instead, in this video, Entrepreneur Network partner Neil Patel explains why the optimal time to post on Facebook is different for everyone: because everyone's audience is different. If you are targeting customers in California, you probably shouldn't be posting your content at the same time as someone targeting an audience in New York or Europe -- even if your businesses are located in the same place.

Patel recommends using Facebook Insights, which shows when people are on Facebook by tracking the engagement on your page, to help you identify some likely times that might work best for you.

He also recommends testing posts in three- or four-hour windows to get a general sense of what time of day your audience responds best to. Do they like seeing your content early in the morning, at lunch, after work or just before they go to bed? When you get a broader understanding of what your audience likes, you can then narrow that time of day to a specific hour and get the best reach for your Facebook post.

Click play to learn more.

Related: How to Find Out Who's Talking About You Online

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Neil Patel

Co-founder of NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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