This Bearded Guy Has Unintentionally Become the Face of Tech Startups You might not recognize Adam Lisagor by name. But you've probably seen his face before. Once, maybe twice or more. He's the promotional video guy.

By Jason Fell

Coin via Youtube
Adam Lisagor

If you're dialed into the startup world -- particularly tech startups -- then you've almost certainly seen Adam Lisagor before. Name not ringing a bell? Take another look at the promotional videos for companies like Slack, Navdy, Square and Coin. The common element throughout them all? Adam Lisagor.

Lisagor is founder of Los Angeles-based commcercial production company Sandwich Video. He not only works behind the scenes -- he's oftentimes the man on camera, selling the startup products himself.

"I appear in the videos for products that I'd be excited to show my friends in person," Lisagor tells Entrepreneur. "If it's a gadget I would buy, then I'd be excited to show it off to people, and it makes sense that I'd want to do that on video as well. There's a cachet and a rush you get from sharing a piece of information, whether it's news or gossip or a trick or something that the people around you didn't know before you told them. So in this case, it's a product, and I get to be the guy who tells you about it."

Related: This Might Be the Least Expensive Smart Lock Yet

A graduate of New York University's film school, Lisagor founded Sandwich video in 2010. As of last December, he had appeared in 25 of Sandwich Video's 160 commercials. That number is rising, of course. Here's a look at Sandwich's video for Coin, starring Lisagor:

Sandwich Video has produced videos for companies large and small, including Groupon, eBay, Jawbone, Airbnb, Lyft and Warby Parker.

By no means is Lisagor a trained actor, but there's something about him that appeals to startup founders as the pitchman for their products. From watching the videos, he does indeed seem to have an approachable, "everyman" sort of quality (I've never had a beer with the guy, so I wouldn't know for sure).

"He's just a guy next door who is explaining some cool new thing to you," Flipboard co-founder Marci McCue told Bloomberg in 2013.

Related: This Handy Gadget Is Like Google Glass For Your Car

"Founders tend not to be the best at doing this because they're better at, you know, founding companies and running businesses," Lisagor says. "They're not professional communicators. Actors can only pretend to be excited to a certain degree. But people respond when the excitement is authentic, and I tend to have a reputation for getting excited about cool things and authentically enthusiastic about telling you about them. ... It's vitally important that I believe in the value of what I'm showing to the audience, because you just can't fake that. At least I can't -- I'm not that good an actor."

Lisagor is more than just a pretty, bearded face, though. He and his team at Sandwich help tech startups get a ton of attention. For instance, Sandwich's video for San Francisco-based heads up display maker Navdy has 1.4 million views on YouTube. Coin's video has more than 9.8 million views.

All the attention is good for his clients and good for Lisagor, too. "The result of me appearing in so many of my videos is that there's an unintentional but positive brand association for my company's works. It's rare for a production company or marketing agency to have a recognizable person representing their brand ... when people see me in the videos I'm on-camera for, they know the work was done by Sandwich.

"If we're doing our job right," he adds "people know our work even when I'm not on-camera, because of a certain style or mark of quality to the presentation. But having me on-screen sure doesn't hurt."

Related: How One Startup Plans to Replace Every Card in Your Wallet

Jason Fell

Entrepreneur Staff

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Social Media

Learn How to Become a Successful Online Content Creator for Only $35

Discover ways to use AI to make viral videos, a successful blog and more, plus the principles behind freelancer and entrepreneur success.

Leadership

I've Seen 25 Years of Change in My Career — These 3 Lessons Every Business Owner Should Know

The business world moves fast, and you're already behind if you're not keeping up!

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Marketing

If You're Using ChatGPT This Way as a Marketer, You're Missing Out on Its Full Potential. Here's How to Maximize Your Results.

The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.