You can be on Entrepreneur’s cover!

This Handy Gadget Is Like Google Glass For Your Car Navdy projects turn-by-turn directions onto the road in front of you, and allows you to answer calls by just waving your hand.

By Emily Price

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Let's be honest. How many of us reach for our smartphone the moment we hear it ring or some type of message come in? Even when we're driving and know we shouldn't? Statistics say drivers are three times as likely to get into an accident when they use their phone in the car. Yet many of us do it anyway.

One company has created a way for you to keep an eye on your phone without looking away from the road. Meet Navdy, a head-up display that shows driving directions, text messages and phone calls on a projection screen that looks like it's floating on the street in front of you. The self-described "Google Glass for your car" is available for pre-order starting today, with plans to start shipping at the beginning of next year.

In-vehicle head-up displays aren't anything new. Some 1.2 million cars were sold with a head-up display system last year and about 800,000 the year before. Navdy is different from many of the options out there now, in part because of how you interact with it.

This Handy Gadget Is Like Google Glass For Your Car

Image credit: Patrick Czapla/Navdy

Related: Say Hello to the Robotic Personal Assistant of Your Dreams

"I think there's a lot of opportunities to improve the experience of using apps and your phone in the car, and make it much better, but also make it much safer at the same time," Navdy CEO Doug Simpson says.

The head-up display unit rests on your car's dashboard right above your steering wheel and uses a high-resolution projector to display a transparent image in front of you -- visible even in bright sunlight. You can interact with the unit by talking or through gesture controls, so you never have to look away from the road in front of you. For instance, if Mom calls while you're headed to work, you can swipe left in the air to accept the call and start talking, or swipe right to dismiss it. Regardless of your choice, your driving directions will always stay on the left side of the screen, so you won't miss a turn while you chat.

"Knobs, buttons and touch screens all force you to look down and take your eyes off the road, but touchless gestures are very natural and allow you to keep your eyes on the road," says Simpson.

Related: Get This: A Cooler That Uses Dirt to Keep Your Beers Cool

Users can decide how and when notifications appear. For instance, you can opt to not get text messages at all while you drive, or have texts read aloud to you while the car is in motion. There are also parental controls to restrict what younger drivers might be able to see on the screen.

The display can also be integrated into your car's system to display your speed, warning notifications, or even let you know how many miles you can go before you're really out of gas. The device is powered by and connects to your car's computer through its diagnostics port, an easy-to-access connection in every vehicle made in 1996 or after.

Navdy is hoping to raise $60,000 during its 30-day pre-order campaign starting today. During the pre-order period it's selling the device for $299, a $200 discount from its expected $499 retail price.

This Handy Gadget Is Like Google Glass For Your Car

Image credit: Patrick Czapla/Navdy

Related: Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It

Emily Price

Technology Writer

Emily Price is a tech reporter based in San Francisco, Calif. She specializes in mobile technology, social media, apps, and startups. Her work has appeared in a number of publications including The Wall Street Journal, Reuters, PC World, Macworld, CNN and Mashable.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Business Solutions

Handle In-House Projects More Efficiently with MS Project Pro — Just $24 Through April 16

It's designed to help teams stay on task with features like management templates, timesheets, generators, and more.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business News

Here's One Thing Americans Would Take a Pay Cut For — Besides Remote Work

An Empower survey found a high percentage of respondents would take a pay cut for better retirement benefits and remote work options.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.