Subscribe to Entrepreneur for $5
Subscribe

Will a Professional Mermaid's Business Idea Sink or Swim?

See if our investors think there's something fishy about her concept on the new episode of 'Elevator Pitch.'

By

You never know who will walk (or swim) through the doors of Entrepreneur Elevator Pitch. Check out episode six for some true surprises!

As regular viewers know, on our show entrepreneurs are challenged to step into an elevator and pitch their business on camera to a board of investors in 60 seconds or less. If the investors like what they hear, the elevator doors open to reveal the boardroom, and contestants have the chance to walk away with life-changing funding, mentorship from the smartest minds in business and a personal and brand-defining moment.

Related: What Do You Do When an Investor Suddenly Changes the Terms Mid-Deal?

Episode 6 Entrepreneur Elevator Pitch board of investors:

Episode 6 Entrepreneur Elevator Pitch contestants:

  • Jared McCluskey and Alec Tremaine, The Mirror, open-source gaming creation and play platform
  • Greg Laptevsky, Myro, planet-friendly beauty products and reusable packaging
  • Jordan Welling, Quilbie, sound-, light-, rain- and heat-resistant baby carriage covers
  • Ashland Stansbury, Because Intelligence, a no-code platform to optimize Shopify messaging and product updates
  • Emily Alexandra Guglielmo, American Mermaid, planet- and ocean-friendly cosmetics

Related: Watch the Pitch That Landed a $175,000 Investment

Who wins, and who gets sent down?

Sometimes getting your idea funded can feel like you are swimming against the tide. Usually, that's a bad thing, but for one entrepreneur, who is a self-described professional mermaid, that's what she does best. See if investors want to catch the wave of her eco-friendly cosmetics. Also in this money-flowing episode, find out if a Web3 gaming company can convince our investors that the metaverse is where the money is and what the difference between a "want to have" and "need to have" is.

Season 8 of Entrepreneur Elevator Pitch is brought to you by Amazon Business with support from State Farm and Canon. New episodes stream Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and IGTV.

Latest

These 13 Founders Share Their Number 1 Piece of Advice to Help You Set and Achieve Your Business Goals

From time management tips to shifting your energy these founders share their go-to business tips to help you thrive in 2023.

Why Founders Are Hiring These Two Coaches to Supercharge Their Business

Ankita Terrell and Emily McDonald share how they serve as strategic cofounders to help top female founders scale.

CookUnity CEO Mateo Marietti on Connecting Chef to Consumer

CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."

Unleash Unshakable Confidence in 7 Days

In the cut-throat business world, self-doubt can be the difference between success and failure, costing you everything.

60 Second Business Tip: How to Stop Getting Ghosted

Business development consultant Terry Rice shares simple ways to win deals.

This Entrepreneur Created an Index to Help You Measure The True Value of The Real Estate Market

The CEO of Empowered Investor sits down with Jessica Abo to discuss the Hartman Comparison Index and his predictions for 2023.

David "Rev" Ciancio on How To Master Restaurant Marketing

Marketing Expert David "Rev" Ciancio discusses the importance of publishing honest social media video content, simple branding strategies, and creating a new type of restaurant conference that actually helps you grow your business.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

60-Second Business Tips: Three Ways to Boost Your Productivity

Business development consultant Terry Rice shares simple ways to get more done.

Ryan Peters of Peters Pasta on Making Content Creation into a Business

Interview with content creator and Peters Pasta founder Ryan Peters about going viral on TikTok, transitioning to full-time content creation, and picking the right brand partners for collaboration.

How This Entrepreneur Went From Broke to $2.3 Million in Sales

He used the '3 E Method' to turn around a failing business in a few short months.

Chef Joe Isidori of Arthur & Sons NY Italian on Finding Your Authentic Voice

Interview with restaurateur Joe Isidori about opening Arthur & Sons NY Italian, modern restaurant culture, and leveraging social media as a wellness tool.

The No.1 Most Bankable Skill You Must Have to Succeed in 2023

If you don't foster this skill, you'll fall behind the pack financially and professionally in 2023.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.