Sales Strategies

Here's a practical, no-fluff guide for founders who need to sell but don't see themselves as "salespeople."

Make these three mindset shifts and embrace the personal nature of your business.

Glow Recipe has mastered the social media sales funnel, and they're opening their playbook.

Throughout my journey, I've discovered that effective selling isn't about slick pitches — it's about understanding problems first and solving them with trust.

In 2013, Shannon Houchin wanted to start a real business — "something that mattered."

When you try to do too much, you reach nobody. I've developed a simple rule that can change your business. The only rule is to stick with the rule.

I was going on four professional coffee dates and averaging one new client a week, and it's thanks to these four guiding principles.

A guide to building a powerful promotional campaign using free and low-cost tools like ChatGPT.

Experts share the small business trends they believe will make a difference to entrepreneurs' bottom line.

I've heard "no" more times than I can count. Here's how I turn objections into sales.

To maximize peak season success, businesses should plan ahead, streamline operations, and prioritize customer retention — taking proactive steps now to ensure growth and efficiency during high-demand periods.

It is very easy to assume that you should focus on finding a buyer who will pay the highest valuation for your company. However, there are many more things to consider before picking the right buyer for your business.

Selling my business was a financially rewarding yet emotionally challenging journey. It taught me that, beyond contracts and negotiations, the hardest part is letting go of the culture, identity, and community I built.

Looking to keep your customers loyal? Here are the essential moments to focus on for retaining and expanding your customer base.

Success in sales is not just about charisma or closing techniques—it's about understanding the psychology of your customers and guiding them through a structured process.

Too often, the push to sell overwhelms the need to evaluate the entire customer journey, address pain points and ensure the simplest, most straightforward path to purchase and repurchase. Because of this approach, brands fail their customers and themselves.

2024 was largely positive for franchising. We'll recap the year and preview the emerging trends for 2025.

Discover how to identify real objections versus smokescreens and learn how to transition objections into opportunities for trust and rapport.

Want to make more sales with email this holiday season? Use these tactics to engage your audience and boost revenue.

By looking beyond stereotypes, stores can build stronger connections with young consumers

It's possible to scale sustainably even in uncertain times.