Sales Strategies
Do Major Holiday Discounts Help or Hurt Your Business?
Discounting can be a great way to drive revenues, but it can also kill your profits. Here's how to determine whether discounting will help or hurt your business.
Her Startup's Product Was Better and Cheaper Than the Competition, So Why Wasn't It Selling? The Answer Would Bring In $25 Million a Year
She started Element Biosciences to compete with her old employer because she was sure she could do it better. But she'd missed an important reality of breaking into a market.
Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire
Every business owner can learn from the failed sales tactics of a defeated car salesman. Know what they are to avoid losing your sale.
The Way People Sell Online is Fundamentally Flawed — Here's What to Do Instead
Live launching and traditional evergreen strategies are outdated marketing tactics. Here's how to build an evergreen funnel that actually converts.
Want to close more big deals? Here's a simple sales tactic that worked for me
A picture is worth a thousand words, thats why you should use them on sales calls
4 Entrepreneurial Secrets That Will Help You Be Calm, Confident and Consistent
Getting these 4 secrets nailed down will produce calm, confidence and consistency for entrepreneurs as they continue to build and grow their businesses.
These Website Mistakes Could Be Costing You Thousands. Here's How to Maximize Your Return and Drive More Sales.
You're losing thousands of dollars on your website and might not even know it.
Why This One Unique Marketing Approach is the Key to Business Growth
Adopting this approach now will help you succeed and see consistent, measurable growth over the long term.
3 Common Misconceptions About Marketing — And How We Can Reframe Them
The relationship between marketing and the business can often feel contentious. So, how can we improve it? First, we need to better understand one another.
Stop Using the Term 'Cold Calling' — Use These 5 Alternative Names Instead
Re-naming the term 'cold calling' can help grow your business — here's how.
3 Ways Founders Can Connect With Their Customers to Drive Sales
These strategies go beyond traditional sales techniques to foster deep, meaningful relationships that drive sales and help grow your online business through lasting loyalty and engagement.
How to Build Credibility When Selling to Customers Who've Never Heard of You
If you run a startup or you're selling a new product or service, you must earn credibility. Here's how.
How to Maximize Sales Efficiency With These 2 Lead Generation Strategies
As we move forward in an increasingly digital and customer-centric business environment, mastering these strategies will be paramount for any organization looking to thrive and excel.
How to Master Your Sales Success — Why Every Answer and Rejection Matters
In the ever-evolving realm of sales, the conventional pursuit of securing a "yes" may often lead to frustration and missed opportunities.
4 Steps to Becoming a Sales-Focused Founder (and Why It's Important)
A company might have a great product, but scaling the business calls for a well-oiled sales machine, as I learned with my first startup.