Social Media

Social Media

10 Unique Marketing Ideas to Test on Every Social-Media Channel

One of the best ways to improve results on social media is to try new things.
Ask Entrepreneur

How to Get the Skeptics to Jump on the Social-Media Bandwagon

For executives that aren't yet hip to social media, here are a few ways to convince them to join the community.
Facebook

Facebook Announces Another Small Business Meetup Roadshow

The social media mammoth is joining forces with MailChimp, Shopify, Visa and Zenefits in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
YouTube

YouTube to Fund Premium Content and Signs a Film Deal

The goal is for the video-sharing site to secure higher quality advertising.
YouTube

The Business of YouTube (Infographic)

A look at the evolution of the video-sharing site as a marketing tool.
Linkedin

The Do's and Don'ts for Taking the Perfect LinkedIn Profile Picture

How you choose to present yourself in that tiny square can reveal a lot to your professional contacts. Here's some advice from a LinkedIn career expert and a professional photographer.
Publishing

How the Publishing Industry Has Learned to Thrive With the Social Media Industry

Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
Influencers

How to Measure the Effects of 'Influencer Relations'

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
Social Media

The Modern Storefront: What Instagram Could Mean For Your Business

Instagram is the modern equivalent of window shopping. It offers a peek into the world of a brand.
Social Media

This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter

SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
Ready for Anything

Listening Helped This YouTube Star Build a Multi-Million Dollar Brand

Being open to change helped Blogilates build its biggest revenue stream more quickly.
Data Analysis

5 Ways to Use Data to Inform Your Social Media Marketing Strategy

These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Project Grow

What Inspires Innovators on Twitter

A recent report revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
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