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Social Media

Social Media Marketing

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
Take It From The Pros

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
Yelp

New Legislation Would Make Banning Negative Yelp Reviews Illegal

Your right to write angry Yelp reviews may soon become law.
Social Media

Apple May Scoop Up This Struggling Social Network

It has been reported that Apple is looking to give social another shot by acquiring this startup.
Mistakes

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Social Media

How Facebook Is About to Get More Like YouTube

Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.
Trademarks

Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter

The image sharing site is closing down after Twitter requested it drop its trademark application.
Coaches Corner

Marketing Trends Experts Want You to Avoid

Some of our favorite experts in social media and marketing reveal their current least favorite trends.
Social Media Marketing

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
Gossip

Should Complaining About Work on Social Media Be a Fireable Offense?

A federal agency has ruled that two trash-talking employees fired by a Connecticut bar and grill in 2011 must be rehired by owners no later than this Friday.
YouTube

YouTube Creators Can Now Receive 'Tips' Directly From Fans

The feature, which was announced earlier this summer, has quietly launched.
Social Media

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.
Mobile Marketing

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Coaches Corner

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
Blogging

The 3 Elements of an Irresistible Blog, Regardless of Your Budget

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.