Social Media

Google's Own Search-Engine Tour Guide
Marketing

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Mikal E. Belicove
Because 20,000 Users Produce 50% of All Tweets
Marketing

Because 20,000 Users Produce 50% of All Tweets

New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Mikal E. Belicove
How Can I Improve My Marketing?
Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Three Tips to Boost Business on Foursquare
Marketing

Three Tips to Boost Business on Foursquare

Between landing sales and tracking customers, entrepreneurs are finding ways to leverage mobile networking to boost business.
Diana Ransom
How a Company Aiding Nonprofits Secured Venture Capital
Finance

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
Gwen Moran
How to Harness the Power of Social Media Feedback
Marketing

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Gail Goodman
Using Social Media to Find the Right Customers
Starting a Business

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Diana Ransom
A Group Buying Site for Rich People
Growth Strategies

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Mikal E. Belicove
How Saying 'No' Saved My Business
Entrepreneurs

How Saying 'No' Saved My Business

Overcommitted and unable to follow sales leads, a young entrepreneur retooled to focus on core clients.
Jason Fell
Chris Brogan on the Art of Brevity
Marketing

Chris Brogan on the Art of Brevity

In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
Chris Brogan
How Goodreads Got Started
Starting a Business

How Goodreads Got Started

By tapping into the collective popularity of books, Goodreads quickly built a devoted following in the multiple millions.
Michelle Juergen
Innovator: Shopkick's Cyriac Roeding Reinvents Retail
Starting a Business

Innovator: Shopkick's Cyriac Roeding Reinvents Retail

Meet Cyriac Roeding, the man reinventing shopping for the mobile era.
Jason Ankeny
Three Ways to Spark Engaging Social Conversations
Marketing

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
Gail Goodman
10 Laws of Social Media Marketing
Take It From The Pros

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Susan Gunelius
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