Social Media

Wendy's Brings the Sass in 2017
Social Media

Wendy's Brings the Sass in 2017

The fast food giant fires back via Twitter.
Rose Leadem
Why 2017 Will be the Year of Native Content and Engagement
Social Media Marketing

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.
Lesya Liu
5 Reasons Why Sustainability and Social Issues Attract Customers
Social Entrepreneurs

5 Reasons Why Sustainability and Social Issues Attract Customers

Consumers want to feel good about the companies they buy from. What's your company doing to help that happen?
Brian Hughes
Yahoo Finance Accidentally Tweets Racial Slur
Yahoo

Yahoo Finance Accidentally Tweets Racial Slur

A reminder to carefully proofread every piece of content you produce.
Rose Leadem
Biz Stone Wants to Make the Internet a More Trustworthy Place
Social Media

Biz Stone Wants to Make the Internet a More Trustworthy Place

'We should celebrate the serendipity the web provides, yet not condone the hate it may breed,' says the Jelly Industries and Twitter co-founder.
Nina Zipkin
10 Facts You Didn't Know About Facebook Advertising
Facebook Advertising

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow.
Rocco Baldassarre
YouTube Superstar Jenna Marbles Reveals the Secrets to Her Success
Video

YouTube Superstar Jenna Marbles Reveals the Secrets to Her Success

She's edgy, funny and 100 percent authentic.
Deep Patel
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Target Markets

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
Lesya Liu
Why Instagram Won 2016 and Snapchat Didn't
Instagram Marketing

Why Instagram Won 2016 and Snapchat Didn't

A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Lesya Liu
Twitter CEO Asks Users How They'd Improve the Platform
Customer Feedback

Twitter CEO Asks Users How They'd Improve the Platform

Jack Dorsey copied Airbnb's Brian Chesky's approach of crowdsourcing advice for his own company.
Lydia Belanger
Jack Dorsey Says an Edit Tweet Feature Is 'Definitely Needed'
Twitter

Jack Dorsey Says an Edit Tweet Feature Is 'Definitely Needed'

Some think that could worsen problems with fake news, though.
Steve Dent
How to Determine the Best App for Managing Social Media
Ask the Expert

How to Determine the Best App for Managing Social Media

Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.
Aaron Agius
Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher
Social Media

Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher

The bakery brand and General Mills both fell in the same trap this year.
Nina Zipkin
Facebook Safety Check Falsely Says a Bomb Exploded in Bangkok
Facebook

Facebook Safety Check Falsely Says a Bomb Exploded in Bangkok

At first, it appeared the algorithm used unreliable and fake news sources to 'confirm' the nonexistent explosion.