Social Media

Why Split Testing Is the Best Way to Prevent Wasting Marketing Money
Marketing

Why Split Testing Is the Best Way to Prevent Wasting Marketing Money

Don't spend your marketing budget on the wrong ads. If you use social media platforms to split test your ads, you'll quickly find out which are more effective.
Kim Walsh-Phillips
Periscope Streams Will Now Autoplay Directly Within Twitter Timelines
Streaming

Periscope Streams Will Now Autoplay Directly Within Twitter Timelines

The update marks a long-expected culmination of Twitter's acquisition of Periscope, and another means by which it's beefing up its content sprawl.
Geoff Weiss
10,000 Characters on Twitter? 4 Reasons to Embrace That Rumored Character Limit.
Twitter

10,000 Characters on Twitter? 4 Reasons to Embrace That Rumored Character Limit.

People's timelines would look the same. And brands could present their message or offer. So, what's all the fuss?
Jonathan Long
The Paradox of What Makes Something Go Viral
Audience

The Paradox of What Makes Something Go Viral

Trying to figure out the recipe for content that goes wild on the Internet is sort of like trying to figure out how to be most popular kid in school. Trying makes it less likely.
Daniel DiPiazza
Top 20 Social-Media Tools to Add to Your Arsenal in 2016
Social Media

Top 20 Social-Media Tools to Add to Your Arsenal in 2016

From generating leads to protecting your reputation, these 20 social-media tools are just a few of hundreds now available to enhance your social-media presence and investment.
Peter Daisyme
#Twitter10K: Possibility of 10,000 Character Limit Creates Big Buzz
Social Media

#Twitter10K: Possibility of 10,000 Character Limit Creates Big Buzz

CEO Jack Dorsey was evasive in his response to rumors about the possibility of longer tweets.
Lindsay Friedman
7 Social Media Fails So Disastrous, They Shocked the Experts
Social Media

7 Social Media Fails So Disastrous, They Shocked the Experts

Here's why it's best to think before posting.
Carly Okyle
5 Pro Tips for Turning Social Media Leads Into Sales
Marketing

5 Pro Tips for Turning Social Media Leads Into Sales

One direct response expert shares his experience and knowledge to help you increase your sales.
Kim Walsh-Phillips
The Secrets to Creating Perfect Social-Media Posts
Social Media

The Secrets to Creating Perfect Social-Media Posts

Here are a few tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram and Vine posts.
Kevin Allen
4 Quick-and-Easy Ways to Connect With Influencers on Social Media
Influencers

4 Quick-and-Easy Ways to Connect With Influencers on Social Media

One way to be the next big thing is to get the attention of the people who are looking to introduce the next big thing to the world.
Murray Newlands
7 Lesser-Known Tips for Growing a More Loyal, Engaged Online Following
Marketing

7 Lesser-Known Tips for Growing a More Loyal, Engaged Online Following

Want to transform your followers into customers? Try implementing these tips.
Sujan Patel
Big Changes Coming in the New Year? 3 Reasons You Need a 'Social CEO' Now.
Leadership

Big Changes Coming in the New Year? 3 Reasons You Need a 'Social CEO' Now.

A CEO active on LinkedIn, Facebook or an internal company can help keep employees feeling safe and secure.
Matt Straz
Why Print Newsletters Can Be the Secret Weapon in Your Social-Media Marketing Arsenal
Marketing

Why Print Newsletters Can Be the Secret Weapon in Your Social-Media Marketing Arsenal

The low-tech medium offers something that cannot be replicated online. Find out the secret.
Kim Walsh-Phillips
Dating App Hinge Now Lets Users Connect Over 'Shared Events,' Including Being Suspended From School
Online Dating

Dating App Hinge Now Lets Users Connect Over 'Shared Events,' Including Being Suspended From School

The new feature, called Story Cards, provides potential icebreakers for users who match on its app.
Laura Entis