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Social Media

YouTube

The Business of YouTube (Infographic)

A look at the evolution of the video-sharing site as a marketing tool.
Linkedin

The Do's and Don'ts for Taking the Perfect LinkedIn Profile Picture

How you choose to present yourself in that tiny square can reveal a lot to your professional contacts. Here's some advice from a LinkedIn career expert and a professional photographer.
Publishing

How the Publishing Industry Has Learned to Thrive With the Social Media Industry

Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
Influencers

How to Measure the Effects of 'Influencer Relations'

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
Social Media

The Modern Storefront: What Instagram Could Mean For Your Business

Instagram is the modern equivalent of window shopping. It offers a peek into the world of a brand.
Social Media

This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter

SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
YouTube

Listening Helped This YouTube Star Build a Multi-Million Dollar Brand

Being open to change helped Blogilates build its biggest revenue stream more quickly.
Data Analysis

5 Ways to Use Data to Inform Your Social Media Marketing Strategy

These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Inspiration

What Inspires Innovators on Twitter

A recent report revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
Facebook Marketing

4 Ways to Ensure Facebook Inbound Marketing Works for Your Company

With Facebook being a huge player in the online world, you better have your marketing strategy down pat. Otherwise, it is a waste of time and money.
Streaming

Real-Time Video Streaming on Social Media Is Driving the Publishing Craze

With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.
YouTube

This 8-Year-Old Girl Makes $127,000 a Month Baking Sweets on YouTube

Who knew baking tips could be so profitable? And fun.
Social Media

3 Reasons Fake Fans Cause Real Problems for Businesses

While building a social media following with click farms can be enticing, entrepreneurs need to understand the implications they can have.