Social Media

Facebook Marketing

Dominate Facebook With This $5 Marketing Strategy

If you have ever been frustrated with your lack of organic reach on Facebook, just investing $5 wisely into selected posts can make a huge difference.
Instagram

Surprising No One, Taylor Swift Has the Most Followed Instagram Account

Kim Kardashian, Beyonce, Selena Gomez and Ariana Grande round out the top five.
Social Media

5 Social-Media Rules Brand Managers Need to Break

By learning the true value of social-media rules, you can better evaluate your strategic choice to ditch the status quo.
Facebook Marketing

5 Tips on Creating a Killer Facebook Ad Campaign

While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience
Social Media Marketing

To Get More Customers to 'Like' You, Be Somebody They Like

The best start to your social-media-marketing strategy is when people enjoy their experience dealing with your business.
Social Media

9 Huge Mistakes You Don't Know You Are Making on Social Media

The bottom line: Know who your audience is and consider what it is they want and need.
Facebook

Facebook Is Working on a New Ad-Type Called 'Click to Message'

This feature will play a huge role around Pages and could provide vital consumer feedback for businesses.
Facebook Marketing

How One Entrepreneur Grew a Global Business From Her Facebook Friends

Nomadness Travel Tribe began with 100 Facebook friends of the founder and now counts more than 10,000 members.
Visualization

3 Ways to Use Visuals on Social Media to Grab Users' Attention

With so much social media 'noise,' here are a few tips to ensure your images stand out on platforms.
Content Strategy

The 7 Factors That Make for Viral Content

There is no formula for creating content people will share but there are some essentials that make it far more likely they will.
Social Media Marketing

How to Use Social-Media Stats and Reports to Tell What is Working and What Isn't

To get the most out of your social-media marketing strategies, you need to have a solid understanding of the analytics.
Pinterest

How You Can Generate Results From Promoted Pins on Pinterest

Pinterest's devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
Ready for Anything

How to Save at Least 2 Hours Per Week on Social-Media Marketing

Social-media marketing can be overwhelming for anyone, but these tips will help you shave off a few hours of work each week.
Slack

Slack 101: How and Why to Create a Community on This Platform

Here is the nitty-gritty of what Slack is, how it works and lay out some of the advantages to building out your community on Slack.
Cosmetics

How One Woman's Cosmetic Company 'Gramed Its Way to Insta-Success

Emily Weiss' Glossier is brushed with social media success.
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