This is a subscriber-only article.

Save 20% on Entrepreneur+ during our Spring Growth Flash Sale

Use code SPRING20 at checkout.

Subscribe Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Purse Charming Kalika Yap created something women could hang their purses on--and a business she could hang her hat on.

By Celeste Hoang

Opinions expressed by Entrepreneur contributors are their own.

What: A purse charm that conveniently hangs handbags on tabletops and flat surfaces
Who: Kalika Yap of Luxe Link LLC
Where: Santa Monica, California
When: Started in 2005
Startup Costs: Six figures

While vacationing off Italy's Amalfi Coast in 2004, Kalika Yap did more than just take in the sights--she got the idea that would turn into her future business.

During dinner at a fancy but small restaurant, Yap had no place to put her purse and, wanting to avoid setting it on the floor, decided to place it on the table. Within minutes, however, a proprietor came over and presented her with a hook to hang her purse on.