Brands that want to succeed on social media know the number of followers they have isn't as important as how engaged those followers are.

But engaging followers is no easy task.

You have to know what kind of content your customers like, and when they use various social media sites.

To help you out, an infographic from Fusework Studios offers a few general guidelines on how to get more engagement on Twitter.

For example, tweets sent on the weekend get 17 percent more engagement than tweets sent during the week. Wednesday and Thursday are the days with the lowest engagement rates.

Also, tweets with less than 100 characters see 17 percent more engagement than longer tweets.

Are you looking for more retweets? Just ask your followers. A tweet's retweet rate increases 12 times when you ask followers for a retweet. Only 1 percent of brands actually do this.

Check out the infographic for more:

Click to Enlarge (+)

This story originally appeared on PR Daily