Beer

News and Articles About Beer

Bar Owners: This Is What Your Customers Want
Bars

Bar Owners: This Is What Your Customers Want

The comedians from Esquire's 'Best Bars in America' dish on what makes a great bar.
Jason Ankeny
Samuel Adams Brewing the American Dream Partners with Entrepreneur to Host the Program's Pitch Room Wild Card Competition
Pitch contests

Samuel Adams Brewing the American Dream Partners with Entrepreneur to Host the Program's Pitch Room Wild Card Competition

Small business owners to give their best sales pitch on Entrepreneur.com. Online voting determines who competes in the finals.
Samuel AdamsĀ®
The Legal Lowdown on Starting a Brewery or Distillery
Starting a Business

The Legal Lowdown on Starting a Brewery or Distillery

Find out what legal hoops you'll need to jump through in your state before starting a craft alcoholic beverage business.
6 Secrets for Success in the Craft Beer Industry
Starting a Business

6 Secrets for Success in the Craft Beer Industry

Before you get started, review these requirements and advice.
So You Want to Start a Craft Brewery
Starting a Business

So You Want to Start a Craft Brewery

If you're thinking about starting your own microbrewery, this industry overview offers a look at the history, culture and future of this business so you can decide whether to jump in.
Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn
Marketing

Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn

The company apologized for its tonedeaf marketing message.
Carly Okyle
What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
Branding

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Peter Gasca
For Millennial-Hungry Businesses, Food Festivals Aren't Fluff
Millennials

For Millennial-Hungry Businesses, Food Festivals Aren't Fluff

Here's how to use festivals as a tool to turn millennials into customers for life.
Kate Taylor
5 Beers Inspired by Hit TV Shows
Beer

5 Beers Inspired by Hit TV Shows

'The Walking Dead' = notes of smoked brain.
Laura Entis
Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery
Legal

Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Geoff Weiss
Happy Hour: Why Whiskey Might Be Your Next Go-To Drink
Alcohol

Happy Hour: Why Whiskey Might Be Your Next Go-To Drink

There's a noticeable resurgence of bourbon and Tennessee whiskey in the alcoholic beverage market, as mass-market beers and vodkas decline in sales.
Carly Okyle
Across the U.S., Bars Are Letting You Play Your Favorite Childhood Video Games
Business Unusual

Across the U.S., Bars Are Letting You Play Your Favorite Childhood Video Games

Cocktails mix with vintage video games at the newest arcades.
How Grassroots Marketing Put This Craft Brewery On Tap for Success
Beer

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Grant Davis