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Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches
Marketing

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.
Benjamin Kabin
Google's New Secure Search Means More Work for Online Business Owners
Marketing

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Eric Siu
Google to Discontinue Adwords Tool for Websites
Marketing

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Eric Siu
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
Marketing

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Eric Siu
Penguin 2.0: What to Expect From Google's Next Search Update
Marketing

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
Eric Siu
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks
Marketing

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
Aj Kumar
How a Facebook Search Engine Could Change the Way People Find Your Business
Marketing

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.
Aj Kumar
How To Stay Up-to-Date on Google Search Changes
Marketing

How To Stay Up-to-Date on Google Search Changes

Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
Danny Sullivan
What Google's Panda and Penguin Updates Mean for the Future of SEO
Marketing

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
Aj Kumar
Can Too Much SEO Be a Bad Thing?
Marketing

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.
Aj Kumar
A Six-Step Survival Guide for Search Engine Updates
Technology

A Six-Step Survival Guide for Search Engine Updates

Here's how business owners can maintain their online search rankings no matter what algorithm changes the search giants make.
Aj Kumar
New Google Search Update Could Spell More Trouble for Business Websites
Marketing

New Google Search Update Could Spell More Trouble for Business Websites

Change to search results puts priority on 'fresher,' more recent web content.
Jason Fell
Why Content Marketing Is King
Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Mikal E. Belicove
How Will Google+ Affect SEO?
Marketing

How Will Google+ Affect SEO?

Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.