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First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.
Google's New Secure Search Means More Work for Online Business Owners

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Google to Discontinue Adwords Tool for Websites

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Penguin 2.0: What to Expect From Google's Next Search Update

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
How a Facebook Search Engine Could Change the Way People Find Your Business

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.
How To Stay Up-to-Date on Google Search Changes

How To Stay Up-to-Date on Google Search Changes

Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
What Google's Panda and Penguin Updates Mean for the Future of SEO

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
Can Too Much SEO Be a Bad Thing?

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.
A Six-Step Survival Guide for Search Engine Updates

A Six-Step Survival Guide for Search Engine Updates

Here's how business owners can maintain their online search rankings no matter what algorithm changes the search giants make.
New Google Search Update Could Spell More Trouble for Business Websites

New Google Search Update Could Spell More Trouble for Business Websites

Change to search results puts priority on 'fresher,' more recent web content.
Why Content Marketing Is King

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
How Will Google+ Affect SEO?

How Will Google+ Affect SEO?

Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.
Five to Follow on Twitter for SEO

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
Google's Panda Puts Content Farms Out to Pasture

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
Attacking Curiosity

Attacking Curiosity

Poisoning search terms with infected links is a new favorite hacker trick. Make sure your business doesn't fall prey.

SEO: Essential to Survival

Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option.

Finding Your SEO Mate

Search engine optimization is an ongoing 'battle' that requires constant oversight in order for a Website to maintain high search engine rankings. Should you turn to the pros?

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