You can be on Entrepreneur’s cover!

Google to Discontinue Adwords Tool for Websites Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'

By Eric Siu

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

segment.com

If the closure of the popular Google Reader service has taught us anything, it's that no program is safe from the search giant's chopping block. The next one expected to make an untimely exit is the popular Google Adwords External Keyword Research Tool.

The free Adwords tool has commonly been used by webmasters to uncover such statistics as keyword search volume, estimated traffic volume and average cost per click. It has proven particularly valuable when it comes to determining which specific keywords a webmaster should target with future search engine optimization (SEO) and pay-per-click (PPC) campaigns.

Though the exact date for the shutdown hasn't been confirmed, it's expected to occur soon. Google says the Adwords tool essentially will be rolled into a new program called the Keyword Planner. In the future, webmasters hoping to access Google's keyword data bank will be required to create advertiser accounts. As of now, it doesn't appear that users will have to spend money on paid advertisements to access the Keyword Planner, though there's no way for sure to know whether Google is headed in that direction.

Related: A Look at Google's 200 Search Ranking Factors (Infographic)

The biggest difference between the new Keyword Planner and Google's former tools is its structure. While the External Keyword Research Tool contained a number of disjointed workflows, the Keyword Planner has one clear purpose: to help advertisers create new PPC ad groups and ad campaigns as quickly as possible.

To support this objective, the Keyword Planner uses an interface that allows users to start by searching for keyword ideas, uploading keywords to get estimates or multiplying keyword lists to get estimates. Regardless of the option you choose, you'll be able to brainstorm keyword ideas using a number of different methods and filter keywords according to a robust set of criteria.

Some users might be disappointed by information that seems to have gone missing from the Keyword Planner, specifically ad share statistics and local search trends. It's also unclear what the impact will be to the dozens of keyword research tools that rely on data from the External Keyword Research Tool to power their searches.

If you use the External Keyword Research Tool to drive the development of your website in any way, take the time now to familiarize yourself with the new Keyword Planner to avoid any delays when the final transition occurs.

Related: Easy Ways to Keep Visitors on Your Website Longer

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Growing a Business

Looking to Achieve Your Goals But Don't Know Where to Start? Try These Proven Goal-Setting Strategies.

Find a more effective way of creating – and achieving – your goals. Get clear on your vision, make your plan, take action, reassess and then revise.