Get All Access for $5/mo

Five to Follow on Twitter for SEO Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.

By Jason Fell

From writing content with commonly searched-for phrases to cross linking to other pages, a lot can go into optimizing a business's website for maximum visibility. One person who's familiar with the ins and outs of search engine optimization is Danny Sullivan. A former newspaper journalist, Sullivan in 1997 launched a SEO-focused news site called Search Engine Watch, which he sold the following year.

Sullivan left the site in 2006 and co-founded Search Engine Land with executive editor Chris Sherman. As editor-in-chief, he oversees the sites content, which ranges from topics such as SEO, search engine marketing, pay-per-click and social media.

"Business owners all should be thinking about SEO," says Sullivan, who is 46. "It's one of the easiest and most effective ways to attract new customers to your business. If I said to you, 'I'm ready to send you five or six customers that are ready to make purchases,' would you say no to that? Well, that's exactly what SEO can do -- sometimes without much work. Simple changes to a listing in Google Places can impact whether or not a business will get more people finding them."

Sullivan also is active on Twitter, often tweeting for Search Engine Land (@sengineland) and frequently on his personal account (@dannysullivan), which has nearly 125,000 followers. Here, Sullivan identifies his picks for Twitter feeds worth following for insight on SEO.

1. @seomoz
Followers: 33,557
Tweets: 4,727
SEOmoz is a Seattle-based SEO tools developer and online community that also has an entertaining and informative blog. It explores testing and examines how search engines deal with particular ranking factors.
Sample Tweet: *happy dance* Early Ranking Factors Data + an April Linkscape Update - from @randfish

2. @mattcutts
Followers: 105,298
Tweets: 12,505
The head of Google's web spam fighting team, Matt Cutts has had a decade of giving SEO advice to publishers who hope to do better in Google. "Knowing what Matt says is just good sense" for any SEO expert Sullivan says.
Sample Tweet: Today's webmaster video: How can I learn about the technologies used at Google?

3. @aaronwall
Followers: 16,872
Tweets: 4,454
Some might consider Aaron Wall the anti-Matt Cutts: The founder of, he's a long-time SEO expert who likes to "blow the fairy dust off the happy land of unicorns that Google sometimes makes its search results out to be," Sullivan says.
Sample Tweet: sad to see the go away. :( ... but am glad to have scraped it aggressively before it did ;)

4. @googlewmc
Followers: 21,575
Tweets: 301
Google Webmaster Central offers all official Google information relating to SEO and webmaster features. The goal is to provide followers with "detailed reports about your pages' visibility on Google."
Sample Tweet: New webmaster video: Will Google give a better ranking to a website which runs AdSense?

5. @seroundtable
Followers: 4,298
Tweets: 8,708
SEO experts love to swap stories about what's working and what's up on forums across the web. Search Engine Roundtable, a site that discusses search engine-related content that's been reported on other online forums, points followers to what Sullivan says are the best threads, at sites such as WebmasterWorld, Cre8asite, Digital Point and Sphinn.
Sample Tweet: What SEOs Can Learn From Angry Birds On Google

Who do you follow to stay up on the latest in SEO developments? Leave us a comment and let us know.

Five to Follow on Twitter for Tech Startups
Five to Follow on Twitter for Hiring
Five to Follow on Twitter for Independent Thinkers
Five to Follow on Twitter for Crowdsourcing

Jason Fell

Entrepreneur Staff

Former Managing Editor

Jason Fell is the former managing editor of

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Starting a Business

He Started an 'Accidental' Business at 25 With Just $2,000 — Then Gave His Product to the Pope: 'Anyone Can Be an Entrepreneur'

Michael Aram, founder of the namesake luxury home and jewelry brand, learned the art of metalworking in India — and used it to launch a global brand.


How a 'Family-Vibe' Helped This Entrepreneur Build a $938 Million Business

George Archos, the founder and CEO of Verano Holdings, details the publicly traded cannabis company's path to success.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

How to Start Your Dream Business This Weekend, According to a Tech CEO Worth $36 Million

He started his now 14-year-old company in one weekend for $60 — it made $300,000 the first year, and $3 million the second.