Women Customers

News and Articles About Women Customers

Catch Up With These 3 Big Waves in Marketing to Women

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Smartphone and Social Media Usage: Men vs. Women (Infographic)

Smartphone and Social Media Usage: Men vs. Women (Infographic)

According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Pinterest Ads Are Coming and They're Going to Be Expensive

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
How a 'Yes' Mentality Helped Turn 'Yes to' Into a Major Beauty Brand

How a 'Yes' Mentality Helped Turn 'Yes to' Into a Major Beauty Brand

Joy Chen, CEO of the company behind the Yes to Carrots and Yes to Tomatoes beauty lines, shares her experience turning the once unprofitable company into a fast-growing brand.
The 7 Most Powerful Women to Watch in 2014

The 7 Most Powerful Women to Watch in 2014

These seven innovators are having a major influence on technology, healthcare and the government. We've got our eye on these powerful women. You should, too.
Weird But True: Microsoft Is Developing a Stress-Monitoring Bra

Weird But True: Microsoft Is Developing a Stress-Monitoring Bra

The tech giant tried to do something similar for men but it just didn't work out.
Women Are More Social -- When It Comes to Social Media, That Is

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
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