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News and Articles About Women customers

Smartphone and Social Media Usage: Men vs. Women (Infographic)
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According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
April 2, 2014 in Social Media
Pinterest Ads Are Coming and They're Going to Be Expensive

Pinterest Ads Are Coming and They're Going to Be Expensive

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The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
March 21, 2014 in Marketing
How a 'Yes' Mentality Helped Turn 'Yes to' Into a Major Beauty Brand

How a 'Yes' Mentality Helped Turn 'Yes to' Into a Major Beauty Brand

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Joy Chen, CEO of the company behind the Yes to Carrots and Yes to Tomatoes beauty lines, shares her experience turning the once unprofitable company into a fast-growing brand.
March 20, 2014 in The 'Treps
The 7 Most Powerful Women to Watch in 2014

The 7 Most Powerful Women to Watch in 2014

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These seven innovators are having a major influence on technology, healthcare and the government. We've got our eye on these powerful women. You should, too.
January 3, 2014 in Profiles
Weird But True: Microsoft Is Developing a Stress-Monitoring Bra

Weird But True: Microsoft Is Developing a Stress-Monitoring Bra

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The tech giant tried to do something similar for men but it just didn't work out.
December 10, 2013 in News and Trends
Women Are More Social -- When It Comes to Social Media, That Is

Women Are More Social -- When It Comes to Social Media, That Is

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A new report shows women are the major players in social media. Time to tweak your marketing?
May 2, 2012 in Social Media

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