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Franchise 500 2023
2023 Franchise 500 Rank
#201 Ranked #194 last year
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Initial investment
$910K - $917K
Units as of 2023
149 Increase 2.1% over 3 years

ProSource Wholesale is a well-known brand in connecting products, projects, and trade professionals such as remodelers, architects, and builders. Offering a range of branded home improvement products at affordable prices, the company boasts significant buying power.

Founded in 1990 and franchising beginning in 1991, ProSource Wholesale continues to help franchisees create lasting business relationships and keep their local home improvement communities solid. The company maintains nearly 150 franchises all over the U.S. and Canada and continues to pursue new markets across North America.

Why You May Want to Start a ProSource Wholesale Franchise

As one of the region’s largest home improvement franchises,  ProSource Wholesale offers a business model that does its best to be affordable to clients and lower retail hours and prices of installation services, among others. 

Being one of the industry’s pioneering brands, ProSource Wholesale is managed by seasoned industry leaders. It uses a unique pricing system that it believes works for all involved, whether trade pros, clients, or franchisees. The company also relies on a sophisticated database for marketing and advertising.

There is no doubt that all of these contribute to the thriving brand. Still, franchisees speak highly of the support the company provides them in all aspects of operations, including recruitment, merchandising, technology, and business services. This support does not end when your location opens, as ProSource Wholesale continues to provide necessary support throughout the life of your franchise. If you’re looking for a franchisor that is as invested in you as you are in them, ProSource Wholesale could be a good match for you.

What Might Make a ProSource Wholesale Franchise a Good Choice?

With its good reputation and experience in the home improvement business that spans three decades, awards and acknowledgments are part of the ProSource Wholesale legacy. The brand is  consistently ranked in Entrepreneur’s Franchise 500, which is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

To open a ProSource Wholesale franchise, you need to be prepared to invest financially. Costs will include investment in furniture, showroom construction, and pre-opening costs. Potential franchisees also need to have a company set liquid capital and a minimum net worth. 

How Do You Open a ProSource Wholesale Franchise? 

As you look into becoming a ProSource Wholesale franchisee, make sure you do your market research on the brand and your preferred site location. Look at similar companies and compare your potential customers to theirs. Ample market research will only help as you begin your site selection. 

A potential franchisee will attend a company webinar and learn more about the prospective opportunity. You may also have the opportunity to tour a ProSource Wholesale showroom. Franchisees may follow up with a discovery day at the company’s headquarters in Earth City, Missouri to meet with other franchisees and company executives. 

If a franchise is awarded, the franchise development team will work with you as you set up your new business and will provide ample pre-opening assistance. Besides the reputation for being a trendsetter in the industry and having a solid business model, ProSource Wholesale is known for being “a business for yourself but not by yourself.”

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Company Overview

About ProSource Wholesale

Industry Home Improvement
Related Categories Flooring, Window Coverings, Miscellaneous Home-Improvement Businesses, Furniture & Appliances, Miscellaneous Retail Businesses
Founded 1990
Parent Company CCA Global
Leadership Andrew Shulklapper, President
Corporate Address 4301 Earth City Expressway
Earth City, MO 63045
Social Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest

Business Overview

Franchising Since 1991 (32 years)
# of employees at HQ 55
Where seeking

This company is offering new franchisees in the following US states: Alaska, California, District of Columbia, Delaware, Georgia, Indiana, Massachusetts, Maryland, Maine, Michigan, North Carolina, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Vermont, Washington, Wisconsin

This company is offering new franchisees in the following international regions: Canada

# of Units 149 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a ProSource Wholesale franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$910,216 - $916,966
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Veteran Incentives Information Circle
Franchise fee discounted to $20,000
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing ProSource Wholesale has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training 53 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 6
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where ProSource Wholesale landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where ProSource Wholesale ranked on other franchise lists? Find out below.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022