Get All Access for $5/mo

How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic) The lazy months of summer can be the perfect time to ramp up your company's social-media presence. Here's how.

By Kathleen Davis

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Most small-business owners know that an active presence on social media is crucial to staying relevant in their customers' minds. In fact, 82 percent of small-business owners say they use social media to engage with customers, according to a recent social-media awareness survey from online-marketing company Constant Contact.

Facebook is king for small businesses: 85 percent are active on the social networking giant and 82 percent say their efforts there are effective. LinkedIn and Twitter tie for second, with 59 percent of business owners logging on. Still, small businesses shouldn't rest on their laurels, advises Constant Contact, but use the slower months of summer to try a new platform or experiment with one they're already on.

For more on small-business owners' views and challenges with social media and how they can kick their marketing into gear, take a look at the infographic below.

Click to Enlarge+
How to Jumpstart Your Social-Media Marketing During the Summer Slowdown

Kathleen Davis is the former associate editor at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Former Disney Princess Lived 'Paycheck to Paycheck' Before Starting a Side Hustle at Home — Now She Makes $250,000 a Year

Victoria Carroll's income was "sporadic" until a friend encouraged her to take her talents to Fiverr in 2018.

Growing a Business

Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire

Every business owner can learn from the failed sales tactics of a defeated car salesman. Know what they are to avoid losing your sale.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Here's What Sora, OpenAI's Text-to-Video Creator, Can Really Do

Toys "R" Us used Sora, an AI filmmaker, to create its latest ad.

Business News

Can ChatGPT Help Start a Business? I Tried the Latest Version, GPT-4o, to Find Out.

I tried ChatGPT for business advice, from the perspective of a first-time founder looking for ideas and guidance.

Business News

This Major U.S. Metropolis Is Requiring All City Employees to Work In-Office 5 Days a Week

Philadelphia is the first city to implement the five-day-a-week in-office mandate. It went into effect on Monday.