Move Over, Facebook: Why Your Business Needs to Be on Pinterest More than other social networks, potential customers use Pinterest to decide what to buy.

By Kathleen Davis

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Making time to engage with customers on the growing list of social networking sites -- Facebook, Twitter, Instagram, Google+ -- can seem daunting. Where do you start? Data compiled by Wishpond, a maker of social media marketing applications in Vancouver, British Columbia, suggests that business owners would be wise to ramp up their presence on the social sharing site Pinterest.
According to its data, 43 percent of Pinterest users interact with retailers or brands they like on the site, compared with 24 percent of Facebook users. In fact, 70 percent of Pinterest users surveyed say they use Pinterest for inspiration on what to buy. Pins that include an item's price get 36 percent more likes than pins that don't.

Related: 9 Ways to Build Your Pinterest Audience
Even if your business isn't trying to drum up retail sales, you should take notice of the social media platform. Research from consumer electronics giant Sony shows that an embedded "Pin-It" button gets 10-times more clicks than Twitter's "Tweet This" button. And Pinterest users spend a lot of time on the site, averaging 98 minutes a month.
For more stats on how Pinterest can drive sales and customer engagement, take a look at the infographic below.

Why Pinterest Is Good for Business

Kathleen Davis is the former associate editor at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

Should CEOs Take a Pay Cut to Avoid Layoffs and Cutting Jobs? It's Complicated, Experts Say

Former Nintendo CEO Satoru Iwata famously took a 50% pay cut in 2013 to avoid layoffs and pay employee salaries.

Side Hustle

Getting Laid Off Allowed Him to Focus on His Sentimental Side Hustle. Now He's on Track to Earn Over $700,000 in 2024.

Alaa El Ghatit wasn't fulfilled at his day job. So he started LifeOnRecord to help people record memories and well wishes.

Starting a Business

4 Hard Truths You Must Accept to Become Successful

As you buckle up for entrepreneurship, remember – it's not just a journey but an epic adventure towards enduring achievement in the dynamic business world.

Business News

Kellogg's CEO Suggests Americans Should 'Eat Cereal For Dinner' During Tough Economic Times

Cereal prices in the U.S. have increased roughly 28% since the beginning of 2020.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.