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How to Find the Sweet Spot for Content Creation Producing an optimal amount of content is vital to the success of your company.

By Salma Jafri

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

We often think that the more effort we put into something, the more results we'll see. Wrong. In content creation, this methodology has a cap.

Finding your optimal level of content creation is vital to the success of your company. Producing and publishing loads of content won't necessarily get you more page views or subscribers -- in fact, it could do just the opposite. Surpassing the threshold can discourage people from looking at your latest blog post or opening your next email newsletter.

On this episode of Content Marketing Tips, Entrepreneur Network partner Salma Jafri highlights the importance of not overdoing it when it comes to content production. She explains author Tim Ferris's theory of the Minimum Effective Dose, which is the smallest dose of something that will produce a desired outcome.

Rather than flooding your subscribers' inboxes or creating 30-minute videos, watch this episode to discover how much content you really should be creating.

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: Be More Personable on Video With These 6 Simple Tips

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Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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