How Starbucks Went Digital-- And Why You Should, Too (Infographic) As most execs feel their companies aren't going digital quickly enough, Starbucks provides a model for tech success.
By Kate Taylor
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As other companies struggle to adjust to an increasingly digital world, Starbucks stands out as a success story. A stunning 94 percent of all Facebook users are either a Starbucks fan or friends with one, according to digital-technology firm Capgemini Consulting. That's 54 million Facebook fans, in addition to 3.4 million Twitter followers and 900,000 followers on Instagram. No wonder it was cited as the No. 1 socially-engaged company.
The digital growth has been mirrored by improved stock performance, with Starbucks surging from $8 in 2009 to over $76. With the coffee retailer's success in digital, many want to follow suit.
Seventy-eight percent of executives and managers believe that digital transformation will become critical to their organization within the next two years, according to in a recent study by MIT Sloan Management Review in conjunction with Capgemini Consulting. While companies are eager to implement online strategies into their marketing plans, 63 percent say their organization is not adjusting and improving their technology quickly enough. Perhaps, they should take a cue from Starbucks.
Related: Sizing Up Your Online Communications Strategy (Infographic)
Want to find out more about how Starbucks took over the digital market, through apps, social media and more? Check out the infographic below.
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