Sizing Up Your Online Communications Strategy (Infographic) As the world gets smaller through technology, startups need to take note and freshen up their communications strategy.

By Andrea Huspeni

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

As technology reshapes how entrepreneurs interact with everyone from employees to customers, it's important to keep your communications strategy fresh. Or for all the newbie startups out there, formulate one.

Seventy-one percent of businesses use social networks to communicate with customers and 58 percent are showcasing their writing skills by blogging, according to a research tabulated by the University of Southern California's Annenberg School for Communication and Journalism. Companies cite being able to both interact with customers and get out their message as the main reasons for using social media channels, according to the findings.

Related: 3 Annoying Online Communication Habits You Need to Break

Any good strategy should also factor in a company's own employees, especially the 24 percent that work remotely. Make sure the plan includes information pertaining to promoting written communication and ensuring there is time set aside for virtual face-to-face interaction through videoconferencing.

For more tidbits, check out the infographic below:

Click to Enlarge+

Sizing Up Your Online Communications Strategy (Infographic)

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

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