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How to Use Tech to Save Your Restaurant Money and Help Turn First-Time Patrons Into Loyal Customers Noble Restaurant Group Director of IT William Connors explains how using Toast's point of sale and management system has transformed their business.

By Shawn P. Walchef

Key Takeaways

  • Willam Connors and The Noble Restaurant Group have implemented Toast technology in their restaurants with huge success — they have been able to increase efficiency and even save their clients money.
  • Personalization is the separator in restaurant hospitality. The Noble Restaurant Group is taking the personal experience to a new level with the Tenzo restaurant management and sales forecasting app.

Opinions expressed by Entrepreneur contributors are their own.

William Connors, the Director of IT at Noble Restaurant Group, is helping lead a transformative journey in restaurant management by embracing and implementing cutting-edge technology solutions. The London-based Noble Restaurant Group owns and operates Chotto Matte, Alley Cats Pizza, Steak and Company, Angus Steakhouse, Ochre, and Muriel's Kitchen.

Related: Chef Says This Is the No. 1 Thing That Makes a Restaurant Successful or Not

Connors says the integration of Toast's POS system was seamless. "Putting in a new till system can be very disruptive," he told Restaurant Influencers host Shawn Walchef of Cali BBQ Media. "But the system was a resounding success, and all of a sudden, we had benefits that weren't even really expected."

Connors has added Toast services to all of the restaurants within the Noble Restaurant Group. His team has continually improved their tech stacks as new technology becomes available.

Related: The Philly Cheesesteak Was Invented At This Spot in 1930. Here's Why Fans Can't Stay Away 90 Years Later.

The Noble Group also works to incorporate personalized experiences into restaurant management through Tenzo, a software that consolidates labor, stock management, and sales analytics.

By harnessing the capabilities of tech like Tenzo, they can offer tailored and predictive services to patrons which will separate them from the increasing competition within the industry.

Related: 'Don't Be Afraid to Do Something That Nobody Understands': How This Entrepreneur Re-Invented His Career and Found Happiness

"Tenzo basically consolidates your labor, your stock and your e-pos sales all into one platform," explains Connors. "Everyone is going to be better in the long run, because with the competition, everyone ups their game quite a bit."

"Toast is a good product, it's reliable," he continues. "Everybody wants to modernize and run a successful business, but I think Toast, especially in the UK, they're riding a wave of positivity."

About Restaurant Influencers

Restaurant Influencers is brought to you by Toast, the powerful restaurant point-of-sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more about Toast.

Shawn P. Walchef

Founder of Cali BBQ Media

“Be the show, not the commercial.”

Cali BBQ Media Founder Shawn Walchef helps brands and leaders leverage the new Business Creator Economy with strategic Smartphone Storytelling and Digital Hospitality.

His Cali BBQ restaurant company has generated more than $35 million since opening in 2008. They operate numerous locations in San Diego and beyond.

Shawn’s weekly video series Restaurant Influencers (published by Entrepreneur Media and produced by Cali BBQ Media) has been seen by over 25 million people.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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