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How This Fitness Trainer and Stuntwoman Built Her Online Following April Sutton has made appearances in Fox's 'Empire' and 'Divergent.'

By Ximena N. Larkin

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

April Sutton was fit. She had a six-pack and knew her way around a weight room. She could even make appearances as a stuntwoman in Hollywood films.

But, Sutton didn't have a following that could help her turn her skills into a business. She had to build that using three simple strategies.

The first strategy was to post consistently. As Sutton says, you can't expect to go viral with your first Tweet or Instagram post just because you did something cool. It takes time and effort to build a following, and so Sutton tried posting on Instagram at least once a day. It sounds simple, but it makes a big difference when your followers know they can expect regular content from you.

Click play to learn more about Sutton's social strategies.

Related: This Sports Publicist Explains How to Make Your Online Content Go Viral

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Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

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