Get All Access for $5/mo

Entrepreneur Elevator Pitch Season 5 Episode 7: 'Where Is the CEO, the Co-Founders? Are They at Bingo?' The green episode of our weekly pitch show features businesses in the cannabis industry.

By Matthew McCreary

Entrepreneur Elevator Pitch invites ambitious entrepreneurs to step into the Entrepreneur Elevator, then gives them just 60 seconds to pique the interest of a group of judges. It's a high-pressure, fast-paced environment in which startup founders need to race against the clock while maintaining their composure to make a clear, deliberate pitch that covers at least three essential components:

  1. Defining the company
  2. Making the request
  3. Specifying what the investment money will be used for

The investors watch the pitch via a video livestream while the elevator ascends to the boardroom floor. Once the 60 seconds are up, the judges vote on whether to open the doors or send the founder back down and pass on investing.

The fifth season of Entrepreneur Elevator Pitch offers a dynamic change in the show's format. Before, our four judges needed unanimous agreement to make an offer to the pitching entrepreneurs ⁠— including three out of four "yes" votes just to open the elevator doors. Now, it only takes one investor to open the doors and one judge to make an offer. The panel of four can then choose whether they want to collaborate or compete against one another.

Related: Entrepreneur Elevator Pitch Season 5 Episode 5: You Have Two Different Offers, Gotta Make a Decision

This is Season 5's Green Entrepreneur episode, featuring startups exclusively in the cannabis industry. It starts with a Washington-based pre-rolleds business and a big ask: $1 million, in exchange for 10 percent of the company. This massive investment request is particularly notable because of the person asking, which is not a president, a CEO or a co-founder, but instead a creative marketing director.

"Are you even authorized to be able to cut a deal?" asks investor Peter Goldberg.

"Yes, I am," she answers. But can she actually make one with our judges.

The next pitch goes even bigger, as the leaders of a cannabis supplement company ask for a whopping $15 million in exchange for 30 percent of their business. For an investment of that size, the pitch needs to be almost flawless, but the judges note two major missteps.

"They didn't talk about revenue," says Randy Garn.

"So you can assume none," answers Ross O'Brien, author of Cannabis Capital (Entrepreneur Press, 2020). "If you have revenues, you're going to tell me you have revenues, because that's the most important thing."

Second? "Their attitude just didn't present well to me," says Elizabeth Sarquis. "It wasn't very authentic."

"Anyway!" concludes Goldberg. "Time to vote."

Will anyone give them a second chance inside the boardroom? Watch the full video to find out and see more pitches.

Matthew McCreary

Entrepreneur Staff

Associate Editor, Contributed Content

Matthew McCreary is the associate editor for contributed content at

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

'I Am Your New Dumbest Friend!' Watch the Head-Spinning Pitch That Left Investors Stunned.

Watch the Pitch That Landed $10K in 60 Seconds

'Do You Like the Taste of Making Money?' Investors Weigh In on Crazy New Food Biz Pitches.

Who Wins Big on the High-Stakes Season Finale of 'Elevator Pitch'?

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.

Business News

How to Build a Successful Startup, According to an Investor Who Made Early Bets on Twitter, Lyft, and Twitch

He's found a few patterns after nearly two decades of investing in startups.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.