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Startup How-To Guides Learn how to start a small business with our small business startup guide. Learn everything from raising startup capital to building a brand image.

Laying the Startup Groundwork

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Starting your own business is not just about having a dream. There are real steps to ensure your business a successful start. So what are all of the things you should consider when launching your new brainchild?

Startup Basics "

Planning for a Successful Start

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The old adage goes: failure to plan is a plan for failure. Your business plan does not need to be complex or convoluted, but it is necessary. If you are having a hard time pulling your plan together, our experts can help.

Business Plans "

Raising Capital

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You've got the idea and you've got a plan. But you can't start a business without a little cold hard cash. If you have it, you can always invest your own funds, but if you're like most, you'll need a little help.

Getting Financing "

Establishing Your Image

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You may have a great idea, product or superior service, but have you thought about what image your startup will take on? Often the difference between success and failure is creating a brand that consumers will recognize.

Branding "

Finding Customers

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Without customers, it doesn't matter how great your product is, how well you branded you are, or how well funded your start-up is. Learn how to get your product to market, target your audience and build a customer base.

Finding Customers "

More Startup How-To Guides

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Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Marketing

He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 23. Here's This Gen Z Marketing Expert's Next Big Move.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Leadership

As a Leader, Take These 5 Steps to Bridge the Gap Between Innovation and Execution

Companies that want to turn ideas into action must align their people and listen to their customers.

Growing a Business

How to Spot Trends and Anticipate Market Shifts Before Your Competition

Discover how to identify disruptive trends before your competitors by mastering the art of anticipating market shifts. Learn strategies for staying ahead and gaining a competitive edge in business.