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Business Plans

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Business Plans: A Step-by-Step Guide

This guide to writing a business plan will outline the most important parts and what should be included in an effective plan.

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For any entrepreneur planning to start a business, writing a business plan is a helpful way to clarify what service or products the company provides, as well as your business goals and how to to reach them. Business plans are considered a mandatory step for entrepreneurs seeking funding from venture capitalists or banks.  

What to include: Business plans vary in length -- anywhere from 20 to 50 pages -- but typically cover the same topics, such as: Cover Page (essential contact information); Executive Summary (what your business does and what market need it solves); Company Overview (profile of company and successes); Industry Analysis (details about the market); Customer Analysis (who are the customers); Competitive Analysis (identify key competitors); Marketing Plan (your brand and how do you plan on getting it in front of customers); Operations Plan (daily and yearly operational processes for success); Management Team (identify key company personnel); and Financial Plans (revenue projections for three to five years).      

Helpful resources: For guidance on how to write a business plan, read “Business Plans: A Step-by-Step Guide” and Write Your Business Plan from the staff of Entrepreneur Media.