These 4 Companies Help Crowdfunding Campaigns Succeed One secret to successful crowdfunding is hire people who know how to run one.

By John Rampton

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

GongTo | Shutterstock

I've learned firsthand from recently launching a Kickstarter campaign that creating a crowdfunding campaign is not hard but succeeding at it is. Most campaigns fail. Of the 305,667 projects that have been launched on Kickstarter to date, only about a third (107,995) have been successfully funded.

Of those nearly 108,000 successful projects, only 174 companies have raised over $1 million. One of those companies is Ravean, a startup that makes heated jackets and other heated products. Last year it raised $1.3 million on Kickstarter in 60 days, with another few hundred thousand dollars of sales in the aftermath via Indiegogo.

Ravean co-founder Bryce Fisher says one of his secrets to fundraising success shouldn't be a secret at all. He uses vendors who provide services specifically to entrepreneurs running Kickstarter campaigns. In a recent Periscope interview with Josh Steimle of MWI, a digital marketing agency that offers Kickstarter campaign management services, Fisher shared how five of these companies helped his team turn their Kickstarter campaign into a huge success.

BackerKit

What is it: A third-party app that facilitates all the follow-up and accounting for surveys that also pushes upsells to backers after the campaign. BackerKit also automates shipping and distributes digital downloads.

How it worked: "BackerKit facilitates upsells, and we made over $100,000 in upsells after the campaign."

Related: The 10 Most Funded Kickstarter Campaigns Ever

FundedToday

What is it: A crowdfunding consulting firm that helps projects raise more money through its proprietary Lookalike Audiences on Facebook.

How it worked: "When we hit $750,000, we were essentially out of our marketing budget. FundedToday has hundreds of Lookalike Audiences so when a new campaign comes in, they just match it and run your campaign against that crowd. In 10 days, we raised half a million dollars."

Related: Which Entrepreneurs Will Benefit Most From the New Era of Crowdfunding?

Kicktraq

What is it: A Kickstarter campaign discovery and tracking platform. Besides providing analytics to individual campaigns, Kicktraq also publishes content on crowdfunding campaigns.

How it worked: They used it to analyze the success of their Facebook demographics targeting by inputting only "Kickstarter, Indiegogo, crowdfunding" as keywords: "If you looked at our Kicktraq, we did three to five times in traffic just by making those small changes, so it was a pretty significant change."

Kickbooster.me

What is it: A referral program for Kickstarter that rewards affiliates with a percentage of the of the pledges they bring in.

How it worked: "They provide an easy platform for both the Kickstarter campaign creators and your customers to use." With dedicated sections for campaign creators and affiliates, Kickbooster helped Ravean connect with evangelists for their heated jacket line. Kickbooster brought in over 50,000 visitors to the campaign, 15 percent of total visitors.

Related: 7 Lessons They Don't Teach You In Crowdfunding School

Bonus Tip

Although there's not a tool made specifically to help with crowdfunding campaigns, Fisher says Facebook was a critical part of his success. "The number one most effective technique with Facebook is the Lookalike Audience." The way it works is that you go into the back-end of Kickstarter and download the email addresses of your backers. You can then upload those emails to Facebook, Facebook identifies which profiles those email addresses belong to, and it then creates an audience with the same demographics which you can then target with Facebook ads. This kind of marketing has one of the highest ROI activity out there.
John Rampton

Entrepreneur Leadership Network® VIP

Entrepreneur and Connector

John Rampton is an entrepreneur, investor and startup enthusiast. He is the founder of the calendar productivity tool Calendar.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

I Tried 3 AI Headshot Generators and There Was a Clear Winner

Aragon AI, Momo, and FastShot AI all generate headshots using AI, but which one actually works for LinkedIn?

Business News

Red Lobster Changed Its 'Endless Shrimp' Promotion After Losing $11 Million in One Quarter — Now It's Hauling Out Another All-You-Can-Eat Deal

The restaurant chain reported a record $12.5 million operating loss in the fourth quarter of 2023.

Marketing

Enhance Your Website's Visibility and Dominate Your Competition With These Powerful Techniques

Mastering backlinks and content intent is key to ranking higher on search engines. Our guide can help you learn the right techniques and strategies for improving your backlinks and content quality.

Productivity

SMART Goals May Be Holding You Back — Try This Effective Goal-Setting Technique Instead

Everyone suggests SMART goals, but this framework is flawed. Learn why and how to create goals properly — ones that you can actually achieve.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

2024 Could Be the Year that Makes or Breaks a Lot of Small Businesses, According to a New Report

About a third of small business owners indicated on a Slack survey that they aren't sure if their businesses will survive the year.