As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
The combination of data could help increase the relevancy of retargeted ads on mobile devices.
She's a former big-business CEO but isn't much of a Twitter user, so far.
LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Starting a Business
Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
Inspiring Your Team
Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.