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Social Media

Technology

Instagram Tells App Developers Not to Use 'Insta' or 'Gram' in Their Names

New brand guidelines make life difficult for many apps that benefit Instagram users and helped the photo-sharing service grow.
Marketing

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Entrepreneurs

20 Questions With Ben Huh, Founder of Cheezburger

The man behind the LOLcats phenomenon shares his first business idea, what he learned from his worst boss and why he hopes Momofuku's David Chang will invite him to dinner.
Marketing

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.
Growth Strategies

How Not to Fire Employees in the Social Media Age (We're Looking at You, Tim Armstrong)

In today's social-media dominated environment, a firing can have serious negative consequences on the reputations of both the employee and the employer.
Social Media

As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement

Curalate uses image recognition software to give marketers more insight into their Instagram and Pinterest posts.
Marketing

Want to Supersize Your LinkedIn Page? Focus on the 3 C's

PR expert Rebekah Epstein gives us the skinny on how to attract more people to your company's LinkedIn page.
Social Media

Why Short Videos Are Wildly Popular Over Social Media

Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less.
Marketing

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
Marketing

New Feature Lets Customers Make Dinner Reservations From Facebook's Mobile Pages

Integration with OpenTable puts reservations at 20,000 restaurants at users' fingertips.
Marketing

Instagram's New Version Offers Photo, Video Enhancements

Read about Instagram 4.1, 500px's big funding round, Facebook's new C-suite position and more social-media news.
Entrepreneurs

Hot or Not: Social Polling Startups Take the Temperature of the Masses

Although traditional scientific polling isn't going anywhere, a new method of gauging consumer sentiment has arrived.
Team Work

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
Technology

Bebo Founder Buys Back His Website for $1 Million and Shuts It Down Right After

Just a month after returning to the hands of its founders, social-networking site Bebo has been shut down in preparation for a re-launch.