Social Media

How to Find Time to Market Your Company Using Social Media
Marketing

How to Find Time to Market Your Company Using Social Media

It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
John D. Leavy
What Entrepreneurs Can Learn About Social Media from Adam Carolla
Marketing

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Shira Lazar
Why Big Corporations Are Putting the Brakes on Social Media
Marketing

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Mikal E. Belicove
Groupon, Other Deal Sites Not a Good Deal for Small Businesses
Marketing

Groupon, Other Deal Sites Not a Good Deal for Small Businesses

A new report suggests voucher offers largely aren't shoring up new customers or sales.
Jason Fell
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands
Marketing

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
Carol Tice
Employees' Facebook Pages Are Private, Until They're Not
Starting a Business

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Mikal E. Belicove
Hotels That Rock at Social Media
Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Shira Lazar
Five Social Media Mistakes Your Startup Must Avoid
Social Media

Five Social Media Mistakes Your Startup Must Avoid

Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
Neil Patel
One Way to Automate Your Online Marketing Efforts
Marketing

One Way to Automate Your Online Marketing Efforts

A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
Jonathan Blum
Get Creative with Social Media: How to Make it Work for You
Starting a Business

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
How to Be Your Own Media Company
Marketing

How to Be Your Own Media Company

Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
Chris Brogan
Social Marketing Is Best Served on a Combo Plate
Franchises

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
Mikal E. Belicove
Facebook Friends Franchises
Franchises

Facebook Friends Franchises

The social-networking giant joins the International Franchise Association, with plans to appear at the trade group's annual meeting.
Dinah Wisenberg Brin
How to Leverage Celebrities and Social Media to Build Buzz
Marketing

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Shira Lazar