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Social Media

Content Strategy

The 7 Factors That Make for Viral Content

There is no formula for creating content people will share but there are some essentials that make it far more likely they will.
Social Media Marketing

How to Use Social-Media Stats and Reports to Tell What is Working and What Isn't

To get the most out of your social-media marketing strategies, you need to have a solid understanding of the analytics.
Pinterest

How You Can Generate Results From Promoted Pins on Pinterest

Pinterest's devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
Social Media

How to Save at Least 2 Hours Per Week on Social-Media Marketing

Social-media marketing can be overwhelming for anyone, but these tips will help you shave off a few hours of work each week.
Team Work

Slack 101: How and Why to Create a Community on This Platform

Here is the nitty-gritty of what Slack is, how it works and lay out some of the advantages to building out your community on Slack.
Cosmetics

How One Woman's Cosmetic Company 'Gramed Its Way to Insta-Success

Emily Weiss' Glossier is brushed with social media success.
Job Satisfaction

What Was Your Worst Job?

We asked you to tell us about the jobs you hated most -- and you didn't disappoint.
Viral Videos

Futurist Talks to a Baby About the Meaning of Life and the Video Goes Crazy Viral

You have to see this video of Jason Silva, the host of National Geographic's Brain Games, having an existential conversation with a baby.
Online Video

Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day

The platform has doubled daily views in just three months. But what does this metric actually mean?
Project Grow

25 Digital-Marketing and Social-Media Experts to Follow on Twitter

Get caught up on all the industry news and even find a little motivation by checking the feeds of these men and women.
Pinterest

8 Ways to Massively Grow Your Pinterest Audience

With Pinterest now accounting for 25 percent of retail referral traffic and driving four times more money per click than Twitter, the platform has proven its power as a massively effective place to co...
Team Work

Facebook Is Testing 'M,' a Virtual Assistant Within Messenger

The service is similar to Apple's Siri and Microsoft's Cortana.
Social Media

5 Trends Reshaping Social Media

Mobile technology, big data and platforms that appeal to various demographics are growing social media into an ever-more powerful force in marketing and communications.