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Social Media

YouTube

YouTube Is Seeing 'Red' With Brand New $10 Monthly Ad-Free Subscription Service

Called YouTube Red, the service also lets users play videos in the background while they're using other apps, and save videos offline for future viewing.
Social Media

4 Secrets to Better Interactive Social-Media Content

Quizzes, web video series and reveal-based content should help engage prospective customers in a busy online landscape.
Email

8 Subject-Line Secrets That Entice People to Read Your Email

The only part of an email certain to be read is the subject line. If that's boring, few will read what follows no matter how brilliant it is.
Facebook

Facebook Takes Off the Gloves With Moves Targeting YouTube and Twitter Users

The social network, already the largest around, is aggressively pursuing new users and revenue streams.
Content Marketing

5 Ways to Create Engaging Content Your Audience Will Share

Content marketing is powerful, but producing the content that makes is work is not easy.
Public Relations

Abortions at Dunkin' Donuts: How Brands Should React When They Get Strange, Potentially Damaging Press

Here's how Dunkin' Donuts quelled a strange quandary from a parody site called Clickhole.
Social Media Marketing

The 3 Ways Smart Social Media Accelerates Startup Success

Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Social Media

12 Proven Tactics for Rapidly Growing Your Presence on Social Media

Growing your following on social media requires being methodical, not magical.
LGBT

Why This 25-Year-Old Marketing Star Left His Job at YouTube to Launch a Philanthropic YouTube Channel

In tapping into a conversation about LGBT rights that was already humming across YouTube, Raymond Braun struck philanthropic -- and marketing -- gold.
Social Media

How to Make Both Spontaneity and Planned Posts Work on Social Media

Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
Online Video

Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Apps

Why Smart Entrepreneurs Are Swiping 'Right' on Recruiting Apps

Looking for a great app to invent? Think: recruitment.