Apple

Business News

Oura and Whoop Dominate Screenless Wearables. Now Apple Is Reportedly Planning to Challenge Them.

Apple is plotting its next wearable — and Oura and Whoop may have reason to worry.

By Sherin Shibu

Business News

Samsung Is Roasting Apple’s New Foldable Phone Online: ‘Reheated Leftovers’

By Jonathan Small

Building a Business

He Built Products at Beats, Apple and LVMH. Here’s How He Ended Up at a $1.5 Billion Startup That’s Making Your Data Safer.

By Sherin Shibu

Business News

Apple Introduces Its Most Expensive and Innovative iPhone Yet, the $1,999 Foldable iPhone Duo

By Sherin Shibu

Business News

Apple Is Preparing to Release a Wave of New Products. Here’s What to Expect.

Apple’s new CEO, John Ternus, is taking the stage at the company’s annual iPhone event this week.

By Sherin Shibu

Business News

Apple’s Vision Pro Was Supposed to ‘Revolutionize’ Work. Now the Company Is Cutting the Team Behind It.

The company is cutting jobs to turn its focus on other new devices and AI.

By Jon Small

Business News

Apple’s New AirPods Will Have Cameras. Why Is the Internet Calling Them ‘Pervertpods’?

The earbuds with AI-powered cameras are scheduled for release in 2027. Some on social media say the cameras will record people unknowingly.

By Jon Small

Business News

The Apple Watch Hasn’t Changed Much Since 2018. Its Time Might Be Up.

As cheaper, screen-free competitors like Whoop and Oura gain more wrist share, Apple is considering redesigning its watch.

By Jonathan Small

Business News

Apple Is So Overwhelmed With AI-Generated Bug Reports That It’s Turning Away Security Threats. One Big One Almost Slipped Through the Cracks.

Apple is so flooded with AI-generated bug reports that it capped how many researchers can submit. Some cybersecurity companies are concerned.

By Jonathan Small

Business News

A Cincinnati Father Collapsed Alone at His House. His Apple Watch Saved His Life.

The Apple Watch's fall detection feature dialed 911 for the unresponsive man.

By Jonathan Small

Business News

In an Industry First, Ford Will Use Apple Tech to Power Self-Driving Cars: ‘One of the Most Important Announcements’

For the first time, Apple Maps will affect the next generation of self-driving electric vehicles.

By Sherin Shibu

Business News

Demand for AI Computing Is So High That Apple Is Redesigning Every Mac It Sells

As demand for AI-ready Macs outpaces supply, Apple is updating its entire lineup.

By Jonathan Small

Business News

You Can Now Lease Your Apple Gear Like a Car — Here’s How It Works

A new program called Apple Upgrade launches July 28, replacing the company's own financing plans with a Klarna-backed lease.

By Jonathan Small

Business News

A Startup Says It Shrunk an AI Model by 93%. Apple Wants to Talk.

PrismML's AI model is small enough to run entirely on an iPhone, potentially reducing Siri's dependence on the cloud.

By Jonathan Small

Business News

The Next iPhone Pro Could Cost $1,299 — Here’s Why Tim Cook Says It’s ‘Unavoidable’

Tim Cook says the AI boom has made memory chips so scarce and expensive that jacking up the prices has become necessary for Apple.

By Jonathan Small

Business News

Apple Is Developing AirPods With Cameras — But They Won’t Take a Single Photo

According to Bloomberg, the cameras will act as eyes for Siri, letting the AI assistant understand the world around you.

By Jonathan Small

Business News

After Two Years of Delays, Apple Finally Unveiled Its Completely Rebuilt Siri AI. Here’s What It Can Do.

Built partly on Google's Gemini technology, the long-anticipated new Siri takes direct aim at ChatGPT and Claude.

By Jonathan Small

Business News

Here’s the Surprising Reason Steve Wozniak Co-Founded Apple — And It Wasn’t to ‘Make Money’

Steve Wozniak did not start Apple to get rich; he was motivated by something else entirely.

By Sherin Shibu

Business News

Apple’s Top Executive Uses a Whoop — What That Says About the Company’s $100 Billion Apple Watch Problem

Apple Watch has dominated fitness trackers, but its leaders are retiring, talent is fleeing and innovation has stalled, Bloomberg reports.

By Jonathan Small

Business News

Apple’s New Siri Revamp Will Auto-Delete Your Chats. It’s a Direct Shot at ChatGPT.

Report says Apple will unveil a standalone Siri app in June with a privacy feature that lets users auto-delete conversations after 30 days.

By Jonathan Small

Business News

Apple’s Liquid Glass Design Backfired on Most Macs — Here’s What’s Changing

The company's Liquid Glass interface looks great on iPhones—but it doesn't translate well to the LCD screens most Mac users have.

By Jonathan Small

Business News

OpenAI Is Reportedly Building an AI Phone — And Taking Aim at the iPhone

Analyst Ming-Chi Kuo predicts that OpenAI will compete with Apple's iPhone and Samsung's Galaxy lines.

By Sherin Shibu

Business News

Ford Has a Secret Team Working on a $30,000 Electric Truck to Beat China. It’s a ‘Model T Moment,’ Says CEO.

Ford brought together Silicon Valley techies and Detroit auto veterans in a 'skunk works project' that's rewriting how cars get made.

By Jonathan Small

Business News

Apple In Talks With Intel and Samsung to Build Chips in the US —Here’s Why

Recent shortages have pushed Apple into looking for backup suppliers. Intel's stock soared 12% on the news.

By Jonathan Small

Business News

Steve Jobs Gave Tim Cook One Rule for Leading Apple. Now Cook Is Passing It On to Apple’s Next CEO.

Tim Cook used Steve Jobs’s parting advice as a blueprint for how to lead Apple.

By Sherin Shibu

Business News

Apple’s New CEO John Ternus Inherited One of the Toughest Jobs in Tech. Here Are His Biggest Challenges.

Ternus takes over in September facing App Store antitrust battles, AI competition, China risks and a $4 trillion legacy.

By Jonathan Small

Business News

Apple CEO Tim Cook Just Announced He’s Stepping Down. Here’s Who’s Taking Over the Top Spot.

Cook will move into a new role as executive chairman in September after nearly 15 years running the company.

By Jonathan Small

Business News

This Tech Investor Hasn’t Touched a Laptop or Desktop Computer Since 2010. Here’s Why.

He traces his computer breakup to his early days at fintech company Square, now Block, working alongside cofounder and CEO Jack Dorsey.

By Sherin Shibu

Business News

This App Hit No. 2 on the App Store — Then Apple Banned It

Freecash's rise to the top of the App Store was an impressive feat, until Apple labeled it a scam.

By Jonathan Small

Business News

This Apple Product Has a 10-Week Wait Time — And It’s Been Around Forever

The Mac mini is flying off shelves as AI enthusiasts snap up the $599 desktop to run autonomous agents like OpenClaw.

By Jonathan Small