How Looking at Obstacles as Opportunities Improved My Partnership

A book has inspired me to take a different approach with my co-founder. Sometimes, the simplest things make the biggest difference.

learn more about Stephen Key

By Stephen Key

Opinions expressed by Entrepreneur contributors are their own.

Obstacles are a fact of life. They crop up in our personal and professional lives. If you are focused on moving your business forward, it may feel as if you are running into a new one around every corner.

A book my good friend Eric M. Ruiz recently recommended has me thinking about obstacles differently as of late though. I'm talking about Ryan Holiday's The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph.

It's a fantastic book. One I haven't stopped thinking about, actually. For me, the biggest takeaway has been why and how I should look at the problems that frustrate me as opportunities rather than obstacles. Part of the reason I'm such a fan of the book is because I was able to implement what I learned immediately.

Related: 3 Things Happy Marriages and Successful Business Partnerships Have in Common

Let me explain. My partner and I co-founded a business more than 13 years ago. We disagree regularly, which used to weigh heavily on me. I wondered if and how I could change our dynamic.

I approach our relationship quite differently now. I take the time to listen carefully before reacting. I no longer get so frustrated or upset. Mind you, I haven't begun avoiding conversations that could cause us stress. That doesn't work. Rather, a sort of reframing has occurred.

Reading the book inspired me to think deeply about the fact that we have different strengths. We both bring something to the table. My big picture discovery was the realization that any challenges he and I are having need to be discussed and worked out together. If we want to move our business forward, that's the only way. After all, we share the same goal, don't we? We're on the same team.

I realized that I needed to be thinking more about how I can help him do what he does better, and vice versa. Any problem he is experiencing is actually my problem too. It sounds simple, I know, but it's had a radical effect.

For example, I compile a list of goals I want our company to achieve each month. I assign both him and I tasks. In the past, I would become irritated when my partner didn't hold up his end of our commitment.

But this time around, instead of pointing out that he had failed to complete certain tasks, I simply created a new list for the following month that included the goals he hadn't yet achieved from the month prior.

The tasks went undone that month too.

Related: How This Olympian Built Up His Ability to Take On Adversity

In the past, I would have become angry. I would have wanted to vent.

But it seemed so clear to me now that he was struggling. Rather than get angry with him, I needed to find out why so I could help him. We discussed the issue calmly. It was on his mind, too. He had been feeling overwhelmed. So I explained that I was there for him -- that I wanted to help.

It was easily one of the best discussions we have ever had. It finally felt like we were communicating.

For the first time, I wasn't looking at his problems as if they were an obstacle I had to overcome.

In the past, I think we were both reluctant to bring up issues that we thought might cause us to quarrel. That wasn't working. I hope he has noticed that my attitude is changed -- that instead of being argumentative, I want to cooperate. I think it's already become easier for us to say how we really feel. We don't hold back.

Sometimes it is the simplest things in life that make the biggest difference.

So Ryan, thank you!

Related: The Two Biggest Money Problems That Can Ruin a Business Partnership

Stephen Key

Entrepreneur Leadership Network Contributor

Co-Founder of inventRight; Author of One Simple Idea Series

Stephen Key is an inventor, IP strategist, author, speaker and co-founder of inventRight, LLC, a Glenbrook, Nevada-based company that helps inventors design, patent and license their ideas for new products.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Leadership

Are You Being Too Soft as a Leader? You Might Need to Try a Different Approach

At the core of leadership, we must provide purpose, direction and motivation to our employees — but not everyone is using the right leadership style to offer these things. Here's why you might need to consider a more rigid approach.

Starting a Business

Shopify's President Breaks Down the Best Ways to Grow Your Ecommerce Business

Entrepreneur magazine Editor in Chief Jason Feifer and Shopify President Harley Finkelstein discuss the best strategies to grow an ecommerce business.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.